A Market at Scale: $230bn Global Capitalization
The report contextualizes Latin America’s growth within the global surge of stablecoin adoption. According to the Bank for International Settlements, stablecoins reached a market capitalization of $230 billion in 2025, compared to less than $20 billion just five years earlier. Daily trading volumes now place stablecoins at the very top of the digital asset hierarchy, with USDT and USDC accounting for over 70% of global crypto activity (CoinGecko, 2025).
Bitso Business argues this is more than a trading story: stablecoins are the new rails for cross-border finance. Faster, cheaper, and borderless by design, they enable businesses in emerging markets to connect seamlessly to global liquidity.
Exponential Growth in Institutional Adoption
Bitso Business reports that stablecoins more than doubled their share of total volume transacted between the second half of 2024 and the first half of 2025. This growth reflects not only increased adoption but also the maturation of institutional use cases. Businesses are no longer experimenting—they are integrating stablecoins into treasury operations, FX hedging, and payments infrastructure.
Daniel Vogel, CEO and Co-Founder of Bitso, explained: “In Latin America we are not just observing this transformation, but we are leading it. Many companies have already trusted Bitso Business infrastructure for cross-border payments and stablecoin-based solutions that enable global businesses to pay and get paid instantly in local currencies, with efficiency, transparency, and regulatory coverage.”
[Insert infographic: “Stablecoin Volume Growth at Bitso Business (H2 2024 → H1 2025)”]
Industry Penetration: Beyond Traders and Money Transmitters
Stablecoins are spreading beyond their initial foothold among crypto traders and remittance providers. According to the report, adoption is surging in traditional payments and money movement services:
- 68% growth among payment service providers (PSPs).
- 5.3x increase in the gaming industry.
This diversification reflects the stablecoin’s evolution from a remittance tool into a general-purpose financial instrument. By allowing global companies to settle transactions in stronger currencies without requiring US residency or tax IDs, stablecoins are unlocking new market opportunities in sectors previously constrained by legacy systems.
New Use Cases: From Remittances to Treasury
While remittances remain a key use case, treasury, FX, and arbitration now represent 45% of stablecoin volumes at Bitso Business in H1 2025. This reflects a fundamental shift: businesses are turning to stablecoins for working capital, risk management, and currency hedging.
B2B payments also continued to grow steadily compared to the same period in 2024, highlighting that stablecoins are now embedded in everyday corporate finance, not just in niche crypto flows.
[Insert diagram: “Stablecoin Use Cases at Bitso Business (H1 2025)” — remittances vs treasury/FX vs B2B]
Regional Dynamics: Mexico Still Leads, But Brazil and Colombia Rise
Adoption remains strong across the region, with notable trends by country:
- Mexico: Increased share of stablecoin volumes from 45% (H1 2024) to 47% (H1 2025).
- Brazil: Gained 2 percentage points year-over-year.
- Colombia: Also rose 2 percentage points year-over-year.
- Argentina: Grew 1 percentage point year-over-year.
Other markets such as Chile, Peru, and Central American nations remain at earlier stages but are showing steady growth, particularly as industries explore use cases beyond remittances.
[Insert map visualization: “Stablecoin Adoption by Country in Latin America, H1 2025”]
Bitso Business: A Refreshed Identity
Alongside the report, Bitso Business unveiled a refreshed brand identity to reflect its role as a trusted payments infrastructure partner for over 1,900 institutions. The rebrand aligns with the company’s evolution from crypto exchange to full-service B2B platform, offering compliance-ready infrastructure for stablecoin-based cross-border finance.
This positioning is critical as global companies seek partners who can combine crypto-native efficiency with regulatory assurance. Bitso Business emphasizes its three-year journey of helping institutions operationalize stablecoins safely and effectively.
Implications for Global Finance
The Bitso report arrives at a time when stablecoins are under intense global scrutiny. While regulators debate frameworks for systemic oversight, businesses in Latin America are already integrating them into their financial plumbing. For multinational corporates, this represents an entry point into emerging markets without the friction of currency volatility or regulatory bottlenecks.
With USDT and USDC dominating volumes worldwide, Latin America’s experimentation is rapidly becoming a case study for how stablecoins can coexist with traditional finance, providing both liquidity and efficiency in markets historically underserved by global payment systems.
Conclusion
Bitso Business’s Stablecoins Landscape in Latin America (H1 2025) report highlights the region’s role as a proving ground for stablecoin integration into institutional finance. With exponential adoption, diverse industry penetration, and expanding use cases, stablecoins are moving beyond remittances to become a core instrument of treasury, FX, and B2B finance.
As Daniel Vogel emphasized, the story is one of leadership: Latin America is not passively watching global change—it is actively shaping it. With Bitso Business at the center, the region is demonstrating how digital assets can deliver efficiency, transparency, and inclusion at scale.
