Sterling Trading Tech hires Chief Customer Officer Keith Cacciola from Eventus

Rick Steves

“Bringing on a seasoned industry executive like Keith reinforces our standing as one of the most knowledgeable and client-centric providers in the industry. Under Keith’s direction, the STT account management team will be able to build upon this reputation, bringing unparalleled levels of service to our clients.”

Sterling Trading Tech (STT) has appointed industry veteran Keith Cacciola as Chief Customer Officer to lead Sterling’s account management team and work closely with clients who count on STT for their trading technology solutions and also to inform them about new product releases.

The provider of order management systems, risk and margin solutions, and trading platforms has an ambitious product roadmap in place for 2023 with plans to introduce new features and functionalities across its OMS and risk & margin systems.

The addition of the Chief Customer Officer role underscores the firm’s commitment to its customers, helping them address challenges in innovative and sophisticated ways.

Keith Cacciola’s past employers include Eventus, Vela, NYFIX (now Broadridge)

Keith Cacciola joins Sterling Trading Tech from Eventus, where he was VP of Account Management and responsible for building out and leading the firm’s Global Account Management team.

Prior to Eventus, he was Chief Customer Officer at Vela, where he oversaw a team of account executives responsible for protecting and growing Vela’s global client base.

Previously, Cacciola held similar business development and account management roles at Coleman Research, Convergex Group, and NYFIX.

Jennifer Nayar, President and CEO of STT, said: “Keith’s appointment and STT’s creation of the CCO role is emblematic of our continued investment in our client base. Bringing on a seasoned industry executive like Keith reinforces our standing as one of the most knowledgeable and client-centric providers in the industry. Under Keith’s direction, the STT account management team will be able to build upon this reputation, bringing unparalleled levels of service to our clients.”

Keith Cacciola, Chief Customer Officer at STT, said: “I am eager to begin working with the top-notch team at STT to further propel our well-regarded level of service and strategically engage with our clients. As CCO, I look forward to working closely with the team to serve as a resource and true partner to our clients, helping them navigate the unique sets of challenges they face in today’s markets.”

STT provides platforms, OMS, and risk products to over 100 brokers, clearing firms, and prop groups

STT is heading into 2023 after a year of executive reshuffles, including President & CEO Jennifer Nayar and Board of Directors member W. Brennan Carley, both appointed in the 2nd half of 2022, as well as Jeff Marston who joined as Chief Technology Officer.

The firm has recently enhanced its OMS to include fractional shares capabilities and crypto trading, and a new risk-based rules engine, offering broker-dealers and their traders more power and flexibility.

STT provides trading technology solutions (trading platforms, OMS and risk products) for the global equities, equity options and futures markets to over 100 clients including leading brokers, clearing firms, and prop groups in over 20 countries.

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