Sucden taps ex-UBS Rob Noyce as Head of Exchange-Traded Derivatives

Rob Noyce

Sucden Financial has appointed Rob Noyce as Head of Exchange-Traded Derivatives to lead the multi-asset execution, clearing and liquidity provider’s non-LME exchange-traded business.

According to the announcement, Rob Noyce is expected to especially focus on growth and adding value for clients through technology, innovation and electronification.

Rob Noyce joins Sucden from UBS

Rob Noyce joins Sucden Financial after 20 years at major global financial institutions, including UBS, Citigroup, and Barclays Capital, focusing on listed derivatives and electronic execution.

He was most recently Director of EMEA Electronic Execution Sales for Listed Derivatives at UBS, where he was responsible for new business and monetisation of existing futures and options e-execution clients.

Prior roles include Head of Futures E-Trading Sales and Relationship Management at Citigroup Global Markets, Vice President of Futures E-Sales at Barclays Capital and EMEA Derivatives and FX Sales Director at Bloomberg Tradebook Europe.

“Significant opportunity to grow the listed derivatives business”

Marc Bailey, CEO of Sucden Financial, said: “Rob has an excellent track record of implementing technological change and driving business growth at some very large financial institutions. We’re delighted to welcome him to the Sucden Financial team. Rob will play an important role in driving innovation, continuing to grow our business and providing clients with an enhanced service.”

Rob Noyce as Head of Exchange-Traded Derivatives, Sucden Financial, commented: “I am delighted to have joined Sucden Financial, which has a strong background in the ETD space. I believe there is a significant opportunity to grow the listed derivatives business and increase efficiency by focusing on technology, innovation and electronification.”

Sucden hired Bruno Almeida as Director of Regulatory and Financial Risks

Last week, Sucden announced the appointment of Bruno Almeida as Director of Regulatory and Financial Risks, a newly created role that makes him responsible for managing the company’s exchange relationships, capital, and liquidity risks.

The multi-asset execution, clearing and liquidity provider across FX, fixed income, and commodities will leverage Bruno Almeida’s nearly two decades of experience in financial services, specializing in financial risks and regulation.

Bruno Almeida joined Sucden Financial from FNZ Group, where he held the position of Chief Financial Officer UKMEA. He also served as Executive Director and Board member of FNZ Securities Ltd.

Before FNZ, Bruno Almeida spent almost four years at the Financial Conduct Authority (FCA) as a Lead Associate in the Prudential Specialists Department, where he assessed risk management practices, governance frameworks, capital and liquidity risk within firms prudentially regulated by the FCA.

Prior roles include Head of Capital Management at Itaú BBA International plc, and auditing retail banks, investment banks, and funds for KPMG.

Sucden selected ICE for pricing in vanilla and exotic OTC products

Sucden recently chose Intercontinental Exchange’s Portfolio Analytics platform to enhance its derivatives pricing, trading, and risk management capabilities. As part of its strategy to expand global trading and investment operations, Sucden will utilize the ICE Portfolio Analytics for real-time pricing, trading, and risk management in derivatives.

This platform provides streaming market data and analytics, including pricing and solutions in both vanilla and exotic OTC products across various asset classes. This capability enables Sucden to effectively price and monitor their exposure on an intraday basis.

ICE Portfolio Analytics is a hosted solution, meaning all computational processes are managed by ICE, with the resulting data directly delivered to clients. This integration capability with other applications streamlines workflows and increases efficiency.

Sucden’s collaboration with ICE extends across its front, middle, and back-office teams, all of which will have access to the ICE Portfolio Analytics. This platform allows for comprehensive analysis at both individual security and portfolio levels, offering data and analytics across multiple asset classes. It supports various functions, including pre-trade price discovery, decision support, risk management, and analytics for a wide range of asset classes and instruments.

In late 2023, Sucden Financial and Nasdaq expanded their risk technology partnership by leveraging the Nasdaq Risk Platform for real-time risk monitoring and decision-making support. The Nasdaq Risk Platform, used across Sucden Financial’s trading portfolios, offers live risk views, analytics, and derivative pricing. The move will enhance Sucden Financial’s global market and liquidity risk management capabilities. The expanded agreement includes additional safeguards and expanded coverage in Europe, North America, and Asia. This extension aims to meet the increasing needs of Sucden Financial’s clients.

Rick Steves is the Managing Editor at FinanceFeeds, where he leads daily newsroom operations and sets editorial standards across forex/CFD markets, fintech, and digital assets. He entered the financial services industry in 2009 and has been a financial journalist since 2011, bringing a Business Administration background and hands-on experience producing real-time news for the buy side, sell side, brokers, service providers, and retail traders.
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