While very much a “millennial’s” tool, 71% of Snapchat’s users in the USA are 18 to 34 years of age. Yet even if your company’s demographic doesn’t necessarily fall into this age range, the increasing use and proliferation of the app, indicates that other age demographics may soon be using it, says Leverate’s Adinah Brown
The team behind Albert share their insights on how AI helps improve marketing.
The wisdom of coaches, trainers and media entrepreneurs. Leverate’s Adinah Brown makes an analysis based on their ethos
“The paid advertising element allows your website to take that prime position of being listed first, or at least on the first page of a search. Consider SEO to be the bread and butter behind your website and SEM that layer of jam that makes your site stand out in relevant searches, and hopefully, irresistibly click worthy” – Adinah Brown, Leverate
“There are many brokerages and trading merchants who feel that marketing their services on Facebook is largely just a waste of time, with little to no turnaround for the amount of time and resources they invested into it” – Yael Warman, Leverate
“In many Forex brokerages the marketing department is typically on another floor, or even another building from the sales department” – Yael Warman, Leverate
With senior positions at City Index, FxPro, IFX and LCG forming major parts of his career, Angus Campbell joins the board of On The Floor, a software as a service company which facilitates online ordering and paying allowing users to manage their inventory
“Marketing is not the pretty print ad you make. Marketing is about finding and communicating differentiators. When you break it all down, that’s the role of the marketing department” – Bart Burggraaf, Managing Partner, MediaGroup Worldwide
“Leverage your social media channels to get new users to sign up to your database. Promote offers on your Facebook page or relevant LinkedIn Groups that require an email address to participate, add CTAs or URLs in your videos inviting people to subscribe, create a free whitepaper or e-book and promote its download on your website by providing personal details” – Yael Warman, Leverate
Today’s traders do not want chintzy marketing gimmicks – they want good, solid and well organized platforms and brokerages
Vine and Meerkat are a thing of the past, despite being lauded as the next best thing just two years ago by people sporting unusual hairstyles. What traders really care about is quality and reliability of their platform, the transparency and execution model of the brokerage, where trades are being executed and how their assets are being handled and secured, not superficial gimmicks
Know your target market! Angling FX products and services toward Millennials is costly and fruitless – Op Ed
Catering for Millennials is very expensive, yet research shows that this large demographic is not interested in investing […]
“It is so very important you find staff and partners that know and understand your business – without this experience you would be very lucky to get any results the first couple of campaigns around” – Bart Burggraaf, Managing Partner, MediaGroup Worldwide.
Despite its online nature. This is not an online business in terms of its ultimate success. It is a relationship business through and through – and in my opinion
“So besides the potential nightmare of regulation, marketing-wise Brexit can be an opportunity for UK brokers” – Bart Burggraaf, MediaGroup Worldwide.
FX industry marketing expert Bart Burggraaf takes a look at how brokerages can market themselves during the period that follows the UK’s referendum on EU membership
Marketing automation software, how to manage leads and what converts FX leads into customers: FX industry marketing specialist Ashley Jessen’s comprehensive view
One of the most important concerns among retail FX brokerages is how to ensure that they keep their existing traders…
By Eva Diaz, Co-founder & Managing Director, Profile Booster Eva Diaz is an FX industry marketing and content expert, based in Sydney,…
Industry secrets shared, part 2. Helen Astaniou, PR & Marketing Communications Manager FXPRIMUS You are a keen forex trader and you…