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marketing

Inside View, Week in Review

Should you use Snapchat for your business? And how?

While very much a “millennial’s” tool, 71% of Snapchat’s users in the USA are 18 to 34 years of age. Yet even if your company’s demographic doesn’t necessarily fall into this age range, the increasing use and proliferation of the app, indicates that other age demographics may soon be using it, says Leverate’s Adinah Brown

Inside View

Best 3 strategies for building your own lists

“Leverage your social media channels to get new users to sign up to your database. Promote offers on your Facebook page or relevant LinkedIn Groups that require an email address to participate, add CTAs or URLs in your videos inviting people to subscribe, create a free whitepaper or e-book and promote its download on your website by providing personal details” – Yael Warman, Leverate

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Inside View, Opinion

Today’s traders do not want chintzy marketing gimmicks – they want good, solid and well organized platforms and brokerages

Vine and Meerkat are a thing of the past, despite being lauded as the next best thing just two years ago by people sporting unusual hairstyles. What traders really care about is quality and reliability of their platform, the transparency and execution model of the brokerage, where trades are being executed and how their assets are being handled and secured, not superficial gimmicks

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