Tiger Trade tripled downloads in Australia upon launch week, #9 on Google Play

Rick Steves

Tiger Trade was launched by Tiger Brokers (AU), an ASIC-regulated subsidiary of the Nasdaq-listed fintech firm.

Tiger Trade has more than tripled its downloads in Australia within its launch week, according to Tiger Brokers. The firm introduced its $0 social trading platform to Australian residents in late February.

Calling it the “Australian version of Reddit”, the broker said Tiger Trade allowed its investors post and share their insights and opinions. It mostly targets millennials and Gen Z, but seasoned investors are also welcomed.

Tiger Trade is a mobile-based trading platform for retail investors who wish to gain access to Australian and US shares with low fees and powerful tools. The offering includes ETFs and options with free real-time quotes, in-depth market data and vast market analytics tools.

Currently, 90 days $0 brokerage fee^ for both U.S. and ASX shares, and free in-depth data are offered as a part of its launch promotions. Qualified users who deposit over $3000 deposit or transfer the same value are also able to claim free Apple shares during the promotional period.

Tiger Trade was launched by Tiger Brokers (AU), an ASIC-regulated subsidiary of the Nasdaq-listed fintech firm.

It seems that Australians were happy to see what Tiger Trade was all about as the mobile app jumped into the No 9 finance app spot in Google Play Australia this week, showing rapid growth just in a few days.

Before its entry into Australia, the app has seen blistering growth in Singapore and boasted over 200k funding customers as of Q2 2021. Globally, Tiger Brokers had about 2 million customers accounts by September 2021.

Michael McCarthy, Chief Strategy Officer at Tiger Brokers Australia, said: “Tiger Trade’s success can be attributed to how investors nowadays are not only looking for a mobile-first app that can give them access to global trading anywhere anytime, but also a platform with no trade-off between ease of use and abundance of offerings. The ability to have a different variety of stock selection and analytic tools, as well as chartings and free live pricing on your mobile is appealing.

“We are backed by a team of experienced IT engineers and finance professionals. This is why we have been able to always iterate our technology to ensure we deliver a high-quality user experience. For instance, users may only need down to 5 minutes s to open an account with us. The entire customer onboarding process is smooth and seamless so that investors won’t miss any market opportunities”, McCarthy continued.

“Investing sometimes can be seen as lonely. Especially when retail investors often don’t have the same access as institutional investors when it comes to the same level of information and insights. This is what our online community aims to tackle. We believe investors regardless of background should be given the same opportunities to grow and democratise knowledge-sharing around the world, this is the key to reaching the goal.”

Tiger Brokers has recently partnered with the NRL club the Melbourne Storm in order to reach a broader community and support an inclusive, thriving ecosystem in Australia.

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