TopFX launches push notifications on the cTrader app
Prime brokerage firm TopFX is introducing a new push notification feature to alert mobile users of price swings and market fluctuations through their cTrader app.
TopFX, a leading CFDs broker established in 2010, has announced the launch of a new Push Notifications service through their cTrader app. The push notifications are intended for all Android and iOS devices. The new release aims to enhance the experience of mobile trading which is constantly gaining new ground, and keep traders in sync with the constant market updates.
Push notifications inform traders about the price fluctuations of the most popular tradable assets. Once users tap on a push notification about the price change of a certain symbol, they are redirected to the symbol screen inside the app when they can place a Buy or Sell order. It’s important to note that the updates provided through this service aren’t signals or suggestions to take a particular action but rather factual information on the current market price of the affected instrument.
The launch of push notifications along with other powerful features of the cTrader app has contributed in growing a strong client base of cTrader users over the last year. Specifically, TopFX reports that 54% of their clients are now trading on cTrader and that this number grows steadily as the audience gets more educated about the functionalities of the platform.
The service is an important initiative because it allows the broker to connect with its clients even when they do not interact with the platform. At the same time, it provides time-sensitive information to traders that would otherwise be missed. The combination of push notifications with other platform alerts such as Price Alerts can help traders be more engaged in the trading process and take faster actions on opportunities that may arise if they choose to. TopFX also states that they have seen a steady increase in client engagement with the app since the launch of the push notifications service. Moreover, traders’ use of the copy trading functionality has significantly grown over the last year, making the cTrader app a clear winner.
TopFX CEO, Alex Katsaros, expressed his enthusiasm about the evolution of trading solutions that cTrader offers. As he states, “It’s no secret that I was a key member of the team that developed and released cTrader back in 2012. Even though I am no longer a member of that team, I am thrilled to see the platform constantly expanding with new features, like push notifications, and increasing its market share. The industry benefits as a whole when we give more options to CFD traders.”
About TopFX– Established as a Prime Brokerage in 2010, the firm has offered liquidity solutions to brokers, proprietary trading firms, and other investment organizations. Since 2020, they have expanded their offering to retail traders providing institutional-grade trading conditions and top-notch customer support.
About cTrader– Developed by Spotware, cTrader is a leading-edge trading platform that features rich technical analysis tools, advanced order types, robust risk management, level II pricing and ultra-reliable execution. cTrader is available on desktop, web and mobile platforms (Android & iOS).