Truist launches robo advisor and a hybrid advisory solution

Rick Steves

“Truist Invest and Truist Invest Pro can help give clients control and confidence in their portfolio whether they choose a fully digital or hybrid solution to invest in their future.”

Truist Wealth has expanded its digital investment offerings by adding a robo advisor (Truist Invest) and a hybrid investing solution that combines automated investing with access to a team of financial advisors (Truist Invest Pro).

The addition to the digital investment offering was developed by a cross-functional team that leveraged agile ways of working, direct feedback from clients and iterative product design to optimize them prior to their launch earlier this year, according to the firm.

Both Truist Invest or Truist Invest Pro accounts can be opened online with a minimum of $5,000 and annual fees of 0.50% for Truist Invest and 0.85% for Truist Invest Pro, calculated based on the assets under management with a $90 per account annual minimum.

Robo advisor + unlimited access to a team of financial advisors

The robo advisor service helps clients identify their goals, risk tolerance and existing investments to create a tailored portfolio recommendation.

Truist Invest offers clients a range of features once an account is opened, including a daily portfolio analysis which drives opportunities for automated rebalancing and tax loss harvesting.

As to the hybrid solution, Truist Invest Pro combines the digital capabilities of Truist Invest with advisor-driven advice. This means unlimited access to a team of financial advisors who can help build a personalized portfolio and provide investment advice.

Joseph M. Thompson, chief wealth officer at Truist, said: “Digital investing solutions are an example of Truist’s T3 strategy which combines the client’s preferred level of personalized touch and innovative technology to create trust. Truist Invest and Truist Invest Pro provide simple and secure access to a portfolio that is purpose-built to help an investor achieve their goals and is backed by our investment expertise that can help individuals and families build better lives.”

Kacy Howard, senior vice president of digital investing at Truist Wealth, commented: “Investors want digital solutions that are secure, intuitive to use, and able to help meet their needs whether they are a new or experienced investor. Truist Invest and Truist Invest Pro can help give clients control and confidence in their portfolio whether they choose a fully digital or hybrid solution to invest in their future.”

 

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