Using Market News to Drive Trading Volume

How closely were you following Elon Musk’s Twitter deal? The roller coaster ride for Twitter’s stock began as soon as Musk revealed his 9% stake in the company and his intention to take over the company in a $44 billion deal. But the gains in the share price that followed this announcement were wiped out as soon as Elon Musk put the deal on hold in May. The stock fell from a high of $51.70, reached on April 25, to a low of $37.39 by May 16 in a week-long downtrend.

Then came Musk’s announcement that he intends to abandon the purchase altogether. Twitter’s stock plunged more than 5% within the next 24 hours.

While all this might not have been a very positive experience for Twitter, it certainly brought multiple trading opportunities for financial market participants. Did you offer your traders real-time market news and analysis to help them make the most of these opportunities?

Market News and Forex

Geopolitical and economic news impact both currency prices and trading volumes. The most common market-moving news events are:

• Modifications in central bank policies
• Changes in the government’s fiscal policy 
• Unexpected outcomes in economic data releases
• Celebrity tweets, especially those considered influential in the financial world
• Pandemics, wars, and natural disasters
• Upcoming elections and political unrest

Brokers that arm their clients with live market insights could support their clients in identifying trading opportunities in time. More importantly, this could help drive trading volumes, which means more deposits for you. 

For instance, the Russia-Ukraine conflict has created a geopolitical situation that could act as a catalyst to drive safe-haven currencies. This could result in the USD, the Swiss franc, and the Japanese yen outperforming against other currencies. Access to market news and analysis can help traders perform technical analysis and identify ongoing and upcoming trends. This, in turn, could motivate them to trade. 

Can You Truly Monitor Market Timing?

Timing the market is the key to effectively managing trading strategies. While it might be impossible to truly time the markets or do so at all times, access to valuable information at the right time can certainly help.

In today’s digital world, brokers can offer traders ways to track global macroeconomic data releases and political updates. Traders can then analyse the US, European, or Asia-Pacific markets in just a few clicks to gain crucial insights into the market direction.

So, even if one can’t know  where the market will end, the pulse of the market can be confirmed to try and forecast trends.

Empower Traders with Live News

The easiest and most cost-efficient way to empower your traders and drive trading volumes is by integrating news and associated analytics directly into your trading platform. 

Autochartist offers brokers APIs for a wide range of content and analysis. All you need to do is integrate them into your web or mobile apps. With these APIs, you can customise your clients’ experience, offering them personalised alerts, push notifications and watchlists. In fact, the Autochartist APIs come pre-loaded on the most popular trading platforms, including MT4, MT5 and cTrader.

Are you ready to drive business growth with the power of original, accurate, real-time content in natural language, without the need for human intervention? Contact us to learn more.