Wealthface launches trading platform in Middle East and USA

Rick Steves

The investment management company has diversified its product offering by launching an online trading platform for active investors powered by DriveWealth, the fractional shares specialist.

Wealthface has partnered with DriveWealth, the US-based trading industry heavyweight and fractional shares pioneer, to provide access to US equities to its client base in the Middle East.

The investment management company is also diversifying its product offering by launching the online trading platform for active investors.

This is a major step to broaden Wealthface’s appeal to retail investors as they are growingly hands-on with their investment decisions in a time when social trading took over the world.

Wealthface, however, continues to provide investors in the Middle East and the United States with the option building their own portfolio, powered by advanced algorithms, namely quantitative investment strategies backed by a factor Nobel Prize Award-Winning Research backtested since 2004.

The trading company is licensed by the U.S. Securities and Exchange Commission (SEC), and ADGM’s Financial Services Regulatory Authority (FSRA).

Offering expert investment services through a blend of investment options, advanced fintech, and professional human expertise, Wealthface has decided to go with DriveWealth to address active investors’ demands for US stocks.

The US stock offering, provided via an advanced API integration with DriveWealth, is as modern as it can be: fractional shares in order to provide access to traders from all income brackets and low commission, $1 per trade.

Users can access the platform from Web and mobile in order to invest in thousands of stocks available for trading, as well as build a portfolio, rebalance it, select quantitative strategies, and execute them directly to the market.

Bilal Majbour, Founder and Chief Executive Officer of Wealthface, said: “Our mission at Wealthface is to give everyone, everywhere access to the financial market and always make sure to offer a complimentary solution on what clients have access to in the market.

“Wealthface Trade is a super innovative platform where clients not only trade US stocks like any broker, but we actually have developed unique financial tools where users can build their own basket, choose the stocks, the weight for each stock, and trade the whole basket with a simple click. Users now can enjoy trading not only because of the low fees but also because we provide them the best on the market.

Wealthface has made a name for itself in the passive investment department, having been founded in June 2018 to cater to investors in the UAE with its proprietary Robo-advice platform based on advanced Nobel Prize academic research.

The firm has since then grown to expand to active investment products, such as the online trading platform for retail traders launched in partnership with DriveWealth. The company has set foot in New York and has secured a license from the U.S. Securities and Exchange Commission (SEC).

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