Windsor Brokers taps Mina Samir to head MENA business development

abdelaziz Fathi

FX and CFDs brokerage Windsor Brokers has appointed Mina Samir to lead the firm’s business development across the Middle East and Africa region.

In his new role, he will be responsible for identifying and developing new business opportunities, as well as expanding the company’s presence in the MENA region.

With over ten years of experience, Mina will be tasked with continuing to innovate brand partnership campaigns and create new opportunities for Windsor Brokers. In this capacity, he is working based out of the company’s headquarter in in Limassol, Cyprus to develop multi-channel marketing solutions that are measurable while leveraging it unique attributes.

Mina is leaving a long tenure with Exinity, where he spent the bulk of his career in the foreign exchange industry. The company, which was launched in 2020 by entrepreneur, Andrey Dashin. is chaired by FXTM co-founder, Olga Rybalkina and is comprised of the various retail businesses owned by Dashin, which includes Alpari International, ForexTime (FXTM) and Exinity Capital East Africa in Nairobi.

Mina served for more than seven years at Exinity where he held several roles including regional sales manager. He worked most recently as desk manager of MENA region from 2018 to 2022 after he was brought originally in as an account service manager back in 2015.

Mina’s experience in the brokerage industry started at 24option in 2013 when he joined the retail FX broker as a senior account manager.  The recent appointment comes as many brokers seek to fill a gap in the region’s market by facilitating access to its services and infrastructure.

Windsor Brokers expanded its operations in the Middle East over the last three years, culminating in the launch of its subsidiary in Jordan. In 2019, the Cyprus-based broker received a Jordan Securities Commission (JSC) license, which allows it to provide financial advisory and brokerage services in the local market.

Windsor Brokers Ltd is also regulated in Cyprus and operates under its CySec license, while its brand Windsor Brokers BZ Ltd in Belize is licensed by IFSC and Seldon Investments Ltd in Jordan.

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