XS.com names Joanna Atwi as business development manager – MENA

abdelaziz Fathi

XS.com, the multi-regulated financial services provider, has appointed Joanna Atwi as its Business Development Manager for the MENA region.

Joanna has taken up her new position at XS.com’s offices in Kuwait. Starting in June, she will be responsible for leading and coordinating various aspects of the broker’s operations within the region. Her role will involve managing and overseeing key functions to ensure smooth and successful operations in the broader MENA region.

Prior to landing at XS.com, Joanna spent more than five years at brokerage firm ICM.com as business development manager. ICM.com is a multinational forex and CFD trading company with headquarters in London, and offices in Europe, the Middle East and Asia.

She also served as sales executive with Trust Capital S.A.L, a Lebanon financial intermediary specializing in online execution and clearing services for retail and institutional investors.

XS Group is a multinational fintech and financial services provider with entities authorized in various jurisdictions around the globe.

Founded in 2020, XS.com was originally founded in Australia before relocating its headquarters to Cyprus. The broker is authorized in Seychelles while its institutional arm, XS Prime Ltd, is regulated by the Australian Securities and Investments Commission (ASIC).

The broker has been on a hiring spree over the last few weeks, having onboarded Ahmed Negm as Head of Market Research for the Middle East and North Africa (MENA) region. XS.com also onboarded Chanelle Tsoka as its new country director in South Africa.

Chanelle has accumulated more than 10 years of experience in the FinTech and online trading industries, having held senior roles at several FX brokers in the country. Through her diverse background, she worked as General Manager at AvaTrade. Most recently, Chanelle ended a short stint as Head of Sales- South Africa at Scope Markets.

In her new role, Chanelle will be tasked with overseeing the company’s regional operations and will be responsible for many functions including business development, customer service, and marketing affairs.

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