XS.com onboards FxPro’s Despina Iapona as PR head

abdelaziz Fathi

XS.com, the multi-regulated financial services provider, has appointed Despina Iapona as its new Head of PR and Branding.

With a passion for public relations and branding efforts, Despina has 11 years of diverse experience across different industries. In her new role, she will be tasked with developing and implementing comprehensive PR and branding strategies that align with XS.com’s goals and mission.

As head of PR and branding, Despina leads a team of professionals responsible for activities such as media relations, corporate communications, brand management, advertising, and marketing campaigns. Their primary goal is to maintain a positive image of the company and enhance its reputation, increase brand awareness, and communicate key messages to target audiences.

Most recently, Despina worked for nearly four years at FxPro, where she spent the bulk of her career in the foreign exchange industry.

XS Group is a multinational fintech and financial services provider with entities authorized in various jurisdictions around the globe.

XS.com CEO Mohamad Ibrahim commented on the new hire: “Despina’s extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth. Effective branding and PR will help us to continue to expand XS.com by attracting new investors, increasing customer loyalty, and building further on the already strong reputation we have developed in the market. I look forward to working together to achieve our goals and take the XS.com Group to the next level.”

Despina Iapona XS.com’s new Head of PR and Branding, added: “This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market. I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can’t wait to get started.”

Founded in 2020, XS.com was originally founded in Australia before relocating its headquarters to Cyprus. The broker is authorized in Seychelles while its institutional arm, XS Prime Ltd, is regulated by the Australian Securities and Investments Commission (ASIC).

The broker has been on a hiring spree over the last few weeks, having onboarded Ahmed Negm as Head of Market Research for the Middle East and North Africa (MENA) region.

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