Zenfinex CEO Matthew Wright joins Andrey Dashin’s Exinity as COO
Exinity, which was founded in 2020 by Andrey Dashin, owner of brokerage companies Alpari and FXTM, has appointed FX industry veteran Matthew Wright as its Chief Operating Officer (COO). Matthew stepped down from his position as the Chief Executive Officer at Zenfinex, ending a two-year tenure.

Based in London, Wright brings with him a wealth of experience in the industry, having held executive positions at various brokerage firms over his extensive two-decade career. His departure from Zenfinex occurred shortly after he assumed the top leadership role there, succeeding the company’s founder, Nick Cooke. The latter has since returned as the group’s CEO.
“I’m happy to share that I’m starting a new position as Group COO at Exinity. I will cheer the amazing team from Zenfinex on from the sidelines but am very excited for my latest challenge and to work with the amazing team at Exinity some of whom I know and others I’m excited to meet,” Wright wrote on his LinkedIn profile.
Prior to his time at Zenfinex, Matthew Wright served as CEO of Capital Index, a London-based CFDs and spread betting broker. From 2008 to 2016, he held the position of Chief Operating Officer for the EMEA region at Gain Capital and its Forex.com unit, part of a lengthy career dating back to 2002.
Exinity’s story goes back to 1998
Exinity Group was launched by entrepreneur Andrey Dashin, chaired by FXTM Co-founder, Olga Rybalkina. The group is comprised of the various retail businesses owned by Dashin, which includes Alpari International, ForexTime (FXTM) and AcruPay, a money transfer and payments service. A few months later, the company secured an FX brokerage license in Kenya.
Exinity’s entrant into the African forex scene was preceded by EGM Securities Ltd (FXPesa), which received its first license in 2018, followed by SCFM Ltd (Scope Markets) in 2019, Pepperstone in 2020, and recently HotForex. This brokerage license allows Exinity Capital East Africa to provide its clients with access to currency markets but without being engaged in market-making or managed accounts activities.
Exinity’s story goes back to the first days of online forex trading with the founding of the Alpari Group in 1998. Alpari expanded rapidly in the world’s emerging markets and was joined in 2011 by its sister brand, FXTM.
Together, both brands have established a strong global presence in online trading, serving over three million clients in 180 countries from regulated centres across four continents.