5 Ways in Which Marketing Helps Brokers Attract, Engage and Retain Traders
A well-strategised marketing plan can accelerate business growth by boosting trader acquisition and retention.
Digital marketing has been on an upward trajectory and the market for this is expected to grow at a CAGR of 9% during 2020-2026. The reason for this steady growth is that it can offer as much as a 200% ROI. The competitive landscape for brokers has been evolving, with new entrants on the one hand and trader concerns around the global economy on the other. Against this backdrop, a well-strategised marketing plan can accelerate business growth by boosting trader acquisition and retention.
Here are the top 5 ways in which digital marketing can boost your brokerage business.
#1 – Enhance Visibility with Consistency and Strategy
Around 71% of consumers prefer buying from a brand they recognise. Marketing helps you expand the visibility of your brand across geographies and demographics. Content that reaches a wider audience via social media can help gain trader recognition and trust. Additionally, sharing trading strategies, signals, and market insights position your brokerage as a service provider that offers a good customer experience.
#2 – Build Trust with Authentic High-Quality Content
Trust plays a key role in trader acquisition. Creating relevant content that provides actionable insights directly to traders helps boost organic traffic. Leveraging social media to share thought leadership content and connect with traders instantly and consistently can attract more clicks to your landing pages. A trusted brand enjoys better revenues as 90% of customers are willing to spend more when they trust a brand.
#3 – Improve Engagement with Actionable Insights
Traders are on the lookout for information on trading opportunities. Engagement is an essential activity to retain customers and enhance activity on the trading platform. You can reach out to existing and prospective clients across multiple channels by sharing market-moving news and useful tips. Use emails, messages, and in-app notifications to keep traders engaged.
#4 – Go Multilingual by Leveraging Technology
English is not the only language and certainly not the native language for most countries. Around 71% of customers believe that promotion and support in their native language are important and increase their trust in the brand. Communicating with traders in their language of choice goes a long way in building lasting relationships.
#5 – Generate Leads with an Indirect Marketing Plan
Direct marketing can do more harm than good for the reputation of your brokerage. Alternative marketing tactics, such as sharing insightful content, trading tips, market insight, advice on risk management and market news on social media and blogs are a more indirect but astute way of building your brand presence. That’s the reason businesses that blog generate 67% more leads than those that don’t. Sharing statistical reports, market analysis and deep research let customers know that you are committed to their progress and success.
Take Your Marketing a Notch Higher
Marketing is telling the world that you’re a rock star. Content marketing is showing the world that you are one. However, this can quickly add to your costs, especially if you intend to provide multilingual content. Increase your marketing ROI with Autochartist’s tools that help brokerages generate high-quality and relevant content related to the global financial markets. These tools can create content for you to share in a matter of seconds. Also, all the content is automatically translated into 7 different languages. A landing page to receive first-time visitors is a part of the package. Additionally, you can benefit from automatic content dissemination via social media and emails to existing customers. Connect with us now to power your marketing strategy with an industry-leading, all-inclusive social media and messaging plan.