AB de Villiers and Myria Gaming Studio to launch first celebrity-backed cricket blockchain game

Rick Steves

Myria also provides a full-stack solution for partner studios to build their games in the Myria ecosystem, an Ethereum Layer 2 scaling solution built for gaming. 

Myria Gaming Studio has partnered with renowned South African cricketer AB de Villiers to launch a play-and-earn cricket game.

The blockchain gaming company is set to build AB de Villiers’ mobile-based cricket game on Myria’s infrastructure, which makes it the first celebrity-backed cricket blockchain game that integrates blockchain play-and-earn models and non-fungible tokens (NFTs).

AB de Villiers was named as the ICC ODI Player of the Year three times during his 15-year international career and was one of the five Wisden cricketers of the decade at the end of 2019. He is regarded as one of the greatest cricketers in the history of the sport.

Exclusively available to mobile users, the game aims to introduce millions of the over 2.5 billion fans of cricket worldwide to blockchain gaming.

“It’s clear that we’ve entered a new era for gaming”

“It’s always been about cricket. It’s always been about entertaining the crowds. I’m constantly looking for ways to change the game and building my blockchain-enabled cricket game on the Myria platform is the next step for me.” said AB de Villiers. “The main thing is that there is no compromise. My cricket game will be fun and exciting just like a match on the field, but it will also be equitable and empower digital asset ownership. Myria shares my commitment and together we will bring new cricket experiences to my fans.”

Brendan Duhamel, Myria’s Head of Blockchain, said: “It’s clear that we’ve entered a new era for gaming. Cricket icon and innovator, AB de Villiers, leads the cricket industry to move the enthusiasm people have for cricket into the digital realm. Cricket and crypto share the privilege of gathering communities that are incredibly energized and passionate. AB has placed his trust in Myria’s platform to bring his blockchain-enabled cricket game to life and together we’ll usher in a future of empowered gamers and communities.”

Myria was founded in 2021 as a blockchain gaming development platform offering free-to-play AAA titles while providing a full-stack solution for partner studios to build their games in the Myria ecosystem, an Ethereum Layer 2 scaling solution built for gaming.

While the game is a play-and-earn model, the team believes this is not the only reason players should look forward to playing the game. The cricket game by Myria and AB de Villiers aims to bring fun to blockchain gaming, where

According to the announcement, despite being a play-and-earn game, earning is not the main reason to play, unlike many blockchain games, as the goal is to make players genuinely excited to play and create a culture around the game while doing so.

The game is likely to get the most attention in key markets where cricket goes beyond being an ordinary sport and is lived to the fullest, somewhat like a religion. Myria plans to focus its marketing efforts in Asia, Australia, and South Africa. The game is expected to launch in the coming year.

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