ADSS elevates Hasan Hamd to head institutional sales

Hamd has been a mainstay at ADSS since 2014, having originally joined the firm as vice president of institutional desk and efx liquidity coverage. During his 8-year tenure, he climbed through the ranks within ADSS’ institutional eFX & CFD’s sales department.

Prior to landing at the middle-east focused broker, Hamd spent three years as head of institutional business at Alpari (UK) Ltd, preceded by nearly two years at Premium Capital Group, where he was head of trading desk. Other stops include working as a senior dealer at Beirut-based broker Overseas Financial Group.

The move to promote Hamd is clearly intended to boost bottom-line sales and expand the reach of ADSS operations as it continues to build market share. For FX, this will include currency spot, forwards, and options to institutional and corporate accounts.

ADSS has had its sights on growing its business in the aftermath of recent industry changes, and the brokerage has already opted to diversify its product range and clientele. The past year has seen ADSS consistently focus on new markets as well, culminating in an emphasis on retail, new cryptocurrencies on offer, as well as subsidiaries.