ADSS taps Sophia Salim to drive global product development

abdelaziz Fathi

Abu Dhabi headquartered international brokerage ADSS as appointed Sophia Salim as its newest chief product and innovation officer.

In this role, Sophia will lead ADSS’ product development efforts globally as the latest addition to the company’s growing executive management team. She will be tasked with researching a plethora of new products while expanding the existing product suite. Moreover, she will use her skill set to focus on business opportunities by identifying demand from both retail and institutional investors.

Sophia brings broad industry expertise and a robust track record of developing successful financial services and technology businesses in Dubai and the US. She joined ADSS with 17 years of experience to enhance its offering in the markets where the group is eyeing a broader focus on growth.

Prior to landing at the middle-east focused broker, Sophia was the Dubai-based chief product officer at Bykea, a ride-hailing start-up in Pakistan. She also co-founded Ropazi, a San Francisco-based commerce platform. Earlier in her career, Sophia spent more than four years at Microsoft, where she was a software engineer.

Commenting on her appointment, Sophia Salim said: “I am excited to be joining ADSS amid its rapid and transformational growth. As we continue to differentiate ourselves in a competitive marketplace, we will seek ways to bring our clients innovative and best-in-class experiences and propositions that meet their evolving needs. I look forward to working with the highly capable executive team to further enhance the business’s product line up as we strive to deliver greater value to our institutional and retail clients.”

ADSS’s recent additions to executive committee

Theo Papathanasiou, Chief Client Officer, added: “ADSS is at an exciting point of its journey as we build upon our leading position in the Middle East and expand our operations in key global markets. We are driving our new growth strategy forward at an accelerated pace and welcome Sophia to the team as we continue to embed key principles of innovation into our organisation.”

ADSS has had its sights on growing its business in the aftermath of recent industry changes, and the brokerage has already opted to diversify its product range and clientele. The past year has seen ADSS consistently focus on new markets as well, culminating in an emphasis on retail, new cryptocurrencies on offer, as well as subsidiaries.

The new hires complement a series of key senior executive additions that ADSS has made over the past 12 months. Most recently, the broker hired Rocco Paduano, formerly Head of Global Market Risk Management at Saxo Bank, as Chief Risk Officer. Completing the Leadership team are long standing ADSS executives Marios Kampouridis as Chief Technology Officer and Khaldoun Sharaiha as Global Head of Sales.

Read this next

Digital Assets

GK8 now allows clients to control their digital assets as they would their fiat

“As the institutional market is increasingly turning to self custody, our policy engine empowers them to automate transactions, approvals, and even crucial workflows, while providing the highest degree of security, consistency, governance and control.”

Digital Assets

Retail CBDCs in the UK: “Welcomed” by CryptoUK and R3, but “Dystopian” for ETC Group

“At this stage, we judge it likely that the digital pound will be needed in the future. It is too early to decide whether to introduce the digital pound, but we are convinced preparatory work is justified”, said the BoE and HM Treasury.

Institutional FX

Centroid taps Iress API to provide retail brokers with real-time market data

“It has always been a challenge to have an efficient, elegant solution for market data and order execution for retail brokers, but with Iress we have found absolutely the right partner to add to our client offering.”

Digital Assets

Ramp launches FCA-approved off-ramp product, onboards Brave, Trust Wallet, Ledger

“To obtain and maintain our FCA registration, we must meet and operate within their strict anti-money laundering and counter-terrorist financing standards. This is a huge achievement for us, as compliance is a cornerstone of our business and what we stand for.”

Institutional FX

State Street launches FIX API for Fund Connect ETF platform

“Expanding from proprietary APIs to the FIX industry standard will bring us closer to our goal of 100% digital interactions. This is another example of innovations we’ve brought to our operating model as we celebrate 30 years of servicing ETFs since the launch of SPY.”

Industry News

HollyWally opens office in Portugal to bring B2B2C wallet-as-a-service platform to Europe

“We looked at a number of centers for startups throughout Europe and were attracted straight away to Lisbon. There is great Government support and enthusiasm for startups, it’s well positioned between our Asian and US offices, it’s a cost-effective city in which to base a fintech and it’s a beautiful place.”

Retail FX

Eightcap integrates Acuity’s economic calendar for trade ideas on MT4 or MT5

“By incorporating Acuity’s cutting-edge AI technology into our platform, we are able to offer our clients a powerful new tool that will help them stay ahead of the markets. We are committed to providing an extensive range of tools and educational resources that will enhance our clients’ trading experience and allow them to trade smarter.”

Digital Assets

Fuse Network powers Web3 economy, payments with ‘Fuse 2.0’

Web3 payments revolution startup Fuse Network announced the release of ‘Fuse 2.0.’ alongside a new roadmap, whitepaper, and fresh branding aimed at bringing crypto payments to the mainstream global economy.

Inside View

Private Equity Renaissance

Recent years have seen a resurgence in the concept of trading physical equities, with a slew of new arrivals joining the market for what is arguably one of the oldest forms of investing. But what has been the driving force behind this change in momentum?