Advanced Markets fires up brand overhaul spanning logo and website

abdelaziz Fathi

Advanced Markets today announced a brand refresh including a new visual identity, redesigned logo and website, and refined mission statement. The new color palette includes a vibrant gradient of colors and a streamlined font for a more modern look.

The refresh comes as the company continues expanding its portfolio of trading products and supports its global expansion strategy.

Advanced Markets has expanded its liquidity offering throughout the last two years by launching CFDs on single stocks and cryptocurrencies, which marked the first stage of its decisive move into the surging arena.

Earlier in May, the company has welcomed two new investors, Forexify and Corbel, to join existing shareholders Macquarie Group and GFI Group LLC. The latter firms have reduced their stakes, citing their desire to accommodate new investors for the next phase of Advanced Markets’ growth.

Commenting on enacting a brand overhaul, Anthony Brocco, Founder and CEO of the Advanced Markets said:

“We’re proud to be making this announcement after seeing the Advanced Markets brand evolve for over a decade and become one of the world’s leading brokers with an unrivalled reputation. We want to continue to go above and beyond by providing our clients with the best possible trading experience when being part of the international financial markets. The brand refresh does this as it incorporates our company’s core values which are to deliver an advanced trading experience in the most transparent and efficient way possible.”

“The brand refresh does this as it incorporates our company’s core values which are to deliver an advanced trading experience in the most transparent and efficient way possible,” Brocco added.

Advanced Markets (UK) Limited, the UK trading arm of a multi-asset liquidity and prime-of-prime service provider, reported in September a healthy uptick in turnover in conjunction with a mitigated financial loss.

For the fiscal year 2020,‎ Advanced Markets’ revenue surged to £1.14 million relative to just £637,000 in the year prior– this was a growth by 80 percent year-over-year, by far its largest growth segment.

Advanced Markets’ institutional business operates a 100 percent STP/agency model based on its FCA and AFSL licenses. Advanced Markets’ STP platform enables FX market participants to trade on prices streamed by more than ten FX banks in an anonymous market structure.

Advanced Markets Group has also strengthened its partnership with FinTech provider Centroid Solutions, which provides a wide array of services to the brokerages, including risk management services, connectivity, aggregation, and regulatory reporting.

 

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