AI marketing company Adgorithms to change its name to Albert Technologies Ltd

Maria Nikolova

The company will also change its ticker from ADGO.L to ALB.L, effective July 13, 2017.

Some of the readers of FinanceFeeds must remember Albert, an artificial intelligence platform that aims to transform the world of marketing. The company behind this innovative technology, Adgorithms Ltd (LON:ADGO), is about to change its name to reflect the importance of Albert for its business.

In a filing with the London Stock Exchange, Adgorithms today announces that it has recieved permission by the Israeli Registrar of Companies to change its name to “Albert Technologies Ltd.”.

Effective 8.00 a.m. on July 13, 2017 (Thursday), the Company’s ordinary shares will trade on AIM under the new name of Albert Technologies Ltd. and the new TIDM of ALB.L (previously ADGO.L). The Company’s ISIN (IL0011354904) and SEDOL (BX7RHQ9) will remain unchanged and existing share certificates will remain valid and will not be replaced. The website address for information required pursuant to AIM Rule 26 will be changed at the same time as the change of name to https://albert.ai/.

The resolution to change the name of the Company was conditionally approved at its AGM in June 2017.

Or Shani, Founder & CEO at Albert Technologies Ltd. commented, “We listed to raise funds to invest in Albert’s commercialisation and are delighted with his recent progress in the marketplace, where he has won new clients and exceeded their expectations.”

Back in February this year, Albert’s Chief Technology Officer Tomer Naveh shared details about the advantages of Albert.

“I think there are several advantages. One is using a system to automate all of your marketing activities and get the global view of all of your activities and how they relate to each other. There are many predictive analytics systems out there which try to somehow give you a view of all of your activities but Artificial Intelligence is actually executing campaigns for you. Then you get a lot of efficiencies because it actually takes actions based on the data that is accumulated.”, he said.

Another advantage, according to Mr Naveh, is the significantly better performance of campaigns executed by AI systems.

Regarding the possibility of robots replacing human beings in marketing roles, Amy Inlow, Albert’s Chief Marketing Officer, explained that such systems do not replace human staff, they rather augment the work human employees are doing.

“We believe AI marketing systems will empower marketers to do more higher value problem solving, and will not replace them” – Amy Inlow, CMO, Albert.

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