Alpha FX rebrands to reflect all-encompassing business identity

abdelaziz Fathi

Foreign exchange service provider Alpha FX Group PLC (LON:AFX) is set to become Alpha Group International plc. to reflect the culmination of its extensive business transformation.

Alpha FX

The rebranding shows that the company has completely evolved into an all-encompassing, global financial services provider.

According to an investor update, Alpha FX says the purpose of its upcoming general meeting is to seek shareholder approval to “effect a change in the name of the Company to Alpha Group International plc. The Company also proposes to change the TIDM to “ALPH”. There will be no changes to the Company’s ISIN.”

Alpha FX said the new corporate name would better encompass what it does, as it broadens its reach beyond FX trading solutions to become a multi-asset provider. Alpha FX also cited the reason for the amendment as an attempt to further accelerate business development in new financial fields to serve clients with a global presence. The group caters to a wide range of clients, including medium sized corporates that deal with currency conversion, international commerce, and payrolls.

“This name change reflects the Company’s evolution from being solely a provider of foreign exchange or “FX” solutions, to a company that now provides a wider (and growing) range of financial solutions to corporates and institutions. Whilst the Company and its group has consistently communicated under the shorthand of “Alpha” for a number of years, and will continue to do so, the change will ensure there is now consistency across all touchpoints,” the statement reads.

The news comes shortly after Alpha FX launched a refresh of its website to offer improved usability and a new design. To avoid any doubt or confusion, the address of the company’s website has not changed.

Apart from the modern look, the revamped website also provides interesting features aimed at further improving the trading experience for its clients, while ensuring complete safety of all operations. Alpha FX website now provides visitors with seamless and a more personalized experience, with which users can now quickly get to where they needs, whilst demonstrating what differentiates the group within its markets.

In a media release, Alpha FX explained that it has focused on the development of fully responsive design, bringing a greater breadth and depth of information around the services it provides to corporates and institutions.

In addition, Alpha has created a new Investor Relations section, with a particular focus on providing shareholders with further detail and information around its investment case and this contains all information required pursuant to AIM Rule 26

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