Alviere partners with Coinbase Prime for custody and execution on HIVE platform

Rick Steves

“Companies everywhere are looking to provide their customers with easier, hassle-free access to crypto offerings in order to further deepen their brand’s long-term relevance to customers.”

Alviere has teamed up with Coinbase Prime, which will provide crypto services into Alviere’s embedded finance platform, The HIVE.

The global embedded fintech will offer multi-currency accounts and will serve as an “introducing broker” that can help Coinbase further its mission of making crypto mainstream.

Alviere enables any brand to deliver a full suite of financial products and services to customers and expects 2022 to be a year of exponential growth and international expansion, with major brands set to go-live.

Coinbase Prime in charge of custody and execution

Coinbase Prime will provide Alviere the Coinbase Prime Platform and crypto infrastructure to integrate crypto services into Alviere’s HIVE platform, starting with custody and execution of digital assets.

Alviere Crypto Services powered by Coinbase Prime will go live in the U.S. under Alviere’s state-by-state money transmission licenses and will allow the end users of Alviere’s programs to buy, store and sell select digital assets like BTC, ETH, LTC and USDC. International expansion to other markets where Alviere operates will follow.

Yuval Brisker, Co-Founder and CEO of Alviere, said: “Alviere’s partnership with Coinbase will immediately make crypto available to customers, and bring significant value, ease and comfort to companies that want to offer crypto services to their customers but don’t have the expertise or experience to navigate the depth and breadth of the crypto world. Companies everywhere are looking to provide their customers with easier, hassle-free access to crypto offerings in order to further deepen their brand’s long-term relevance to customers.”

Guillaume Chatain, Head of Institutional Sales and Introducing Brokers at Coinbase, commented: “Partnering with Alviere presents another opportunity for Coinbase to achieve its goal to make crypto an increasingly mainstream financial option for individuals, companies and other organizations. The Alviere team’s success developing an embedded finance platform made the company an ideal partner to bring crypto services to traditional brands.”

Earlier this year, Adroit Trading Technologies connected with Coinbase Prime to provide clients the ability to access Coinbase Prime’s trading platform with access to over 140 crypto assets, alongside global fixed income, currency, and commodities markets.

The connection is live, integrated via API, and available to all Adroit EMS clients with Coinbase Prime accounts. The move aims to strengthen Adroit’s position as a leading trading system for institutional OTC investors.

In late 2021, Marex Solutions and Coinbase Prime partnered to broaden both firms’ institutional digital hedging and crypto investment capabilities.

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