ATFX renames its ASIC-regulated entity ahead of relocating to a larger office in Sydney

Rick Steves

“The Change of Name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.”

ATFX has announced the completion of its name change for Rakuten Securities Australia Pty Ltd, which will henceforth be known as AT Global Markets (Australia) Pty Ltd. The firm will continue operating under the brand names “ATFX” for retail clients and “ATFX Connect” for its institutional clientele in the Asia-Pacific region.

This renaming marks a strategic effort by ATFX to unify and strengthen its global brand identity. The company is preparing for an eventful second quarter, including relocating to a larger office in Sydney. This move symbolizes ATFX’s growth and its commitment to enhancing the trading experience it offers.

ATFX to launch automatic KYC client onboarding system

ATFX is also enhancing its client services. Investments are being made to upgrade the client portal and server infrastructure, along with the introduction of an automatic KYC client onboarding system. These improvements are aimed at streamlining and optimizing the trading environment for its users. These enhancements will provide clients with an array of trading tools, educational resources, and customer support, reinforcing ATFX’s focus on superior customer service.

Joe Li, the Chairman of ATFX, said: “The Change of Name represents a significant step forward for our operations in Australia and underscores our dedication to offering unparalleled trading services to our clients. By leveraging the strong reputation and global brand recognition of ATFX, we are confident that AT Global Markets (Australia) will continue to thrive and uphold the highest industry standards.”

ATFX, a leading global fintech broker, holds licenses in various jurisdictions, including the UK, Cyprus, UAE, Australia, and South Africa. With a significant footprint in Europe, Southeast Asia, the Middle East, Latin America, APAC, and South Africa, ATFX is dedicated to providing exceptional trading experiences globally.

ATFX acquired Rakuten Securities Australia in July 2023

It was in July 2023 that ATFX announced the acquisition of Rakuten Securities Australia Pty Ltd, the ASIC-regulated subsidiary of Rakuten Securities, Inc., to further strengthen its position in the Australian market and expand its global footprint.

The renowned CFD broker, which already has a strong presence in Europe, Asia, and the Middle East, is now putting its chips in Australia. Prioritizing customer satisfaction, innovative technology, and strict regulatory compliance, ATFX will gain gains access to a well-established customer base and a talented team of industry professionals through the acquisition of Rakuten.

ATFX stated it remains committed to delivering a seamless trading experience, robust platforms, and a wide range of trading instruments, including forex, indices, and commodities. In addition, clients gain access to a wealth of educational resources, advanced trading tools, and comprehensive market analysis.

Rakuten’s clients will benefit from the transition as they gain access to ATFX’s broader product offering and robust trading infrastructure. ATFX’s comprehensive range of trading services, coupled with its client-centric approach, will provide a seamless trading experience for both new and existing clients.

ATFX Connect committed to Global FX Code of Conduct

ATFX Connect, the broker’s UK FCA-regulated institutional arm, signed a statement of commitment to the Global FX Code of Conduct.

By adopting the FX code, the institutional arm of ATFX Group, formally joined the Code’s standards to promote integrity, fairness, transparency, and the effective functioning of the global foreign exchange markets.

The FX Global Code of Conduct sets out principles of good practice in the wholesale foreign exchange market. The purpose of the Code is to promote a robust, fair, liquid, open, and appropriately transparent market in which a diverse set of Market Participants, supported by resilient infrastructure, can confidently and effectively transact at competitive prices that reflect available market information and in a manner that conforms to acceptable standards of behavior.

The Code of Conduct has been adopted by several central banks, including the Bank of England, as well as other major players in the FX markets such as the banks, buy-side market participants, and non-bank liquidity providers.

Developed by a partnership between central banks and Market Participants from 20 jurisdictions around the globe, the FX Global Code provides a common set of guidelines to promote the integrity and effective functioning of the wholesale foreign exchange market.

With the focus on the professional Investor, the ATFX Connect platform is designed to provide an efficient automated trading venue that delivers tailored T1 bank and non-bank liquidity solutions to Hedge Funds, Asset Managers, Brokers, Private Banks, and other financial institutions.

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