Adinah Brown, Author at FinanceFeeds

Adinah Brown

Opinion, Retail FX

2017’s Marketing Matrix

“If Nicc Lewis, CMO at Leverate has taught me anything, it is that a business’ marketing efforts have to be multifaceted, varied and comprise a combination of both online and offline projects in order to enhance the overall ROI” says Adinah Brown as she recalls


What 2017 Had to Say about the Best Marketing Practices?

Compared to baby boomers and Gen X-ers who spend about 46 and 31 hours weekly on TV, respectively, millennials only dedicate about 19 hours. When it comes to mobile use, millennials use their phones about 17 hours per week. Leverate’s Adinah Brown studies this, and investigates why content and marketing that uses modern methodology is essential for FX brokerages


Go global, think local. 5 ways to avoid a translation fiasco

You might have heard of the phrase “Garbage In, Garbage Out.” This holds true for a translated text. Translators are competent professionals, but they can only do so much if the source material is peppered with inaccuracies and grammatical mistakes, says Leverate’s Adinah Brown


How to play the 4th financial quarter

What about those Key Performance Indicators that send terror into the hearts of all employees these days?  Were company performance targets met?  Were sales targets attained? Q4 is the perfect time for a bit of navel gazing and contemplation says Leverate’s Adinah Brown


Jack Ma and his vision on global trade

“We discussed a number of issues ranging from helping farmers to develop agricultural products, we discussed how we could support small businesses in the US sell to China and how to enhance the flow of trade between China and the USA. In the meeting we both stayed away from debating the accusation of china-trade manipulations” – Jack Ma, Founder, Alibaba


The interlacing between humans and AI

Leverate’s Adinah Brown looks at the commercial development and application of Artificial Intelligence, citing that Google and IBM also seem to be focusing on a broad approach, indicating that developing AI is a massive task with no clear end in sight. Chief innovation officer at IBM Bernie Meyerson, in discussing the advances of Watson, described it as “just the first step on a very, very long road.”  


How to trade off the performance of Facebook

What was once the main aspect for a technology company, in Facebook’s case it is almost an afterthought. However, it’s the access to users that drives advertising revenue, data and many other elements and was a key reason for the acquisition of WhatsApp, says Leverate’s Adinah Brown

Inside View, Opinion, Retail FX

The engagement economy

Leverate’s Adinah Brown goes into statistical detail about customer engagement in the retail FX industry including a comprehensive analysis from Ray Coppinger, Head of Marketing at Marketo and Jay Shutter CEO of independent research firm, Illuminas Austin


How to generate leads on Linkedin

Leverate’s Adinah Brown looks at networking via LinkedIn, asks you to think about the last networking event you attended. “You could go and stand on a corner with your business cards in your pocket and not hand out even one, or you could put yourself out there and create relationships” she explains


Are we going to see a Global Currency Reset?

The case for something like a global currency reset is interesting, and harks back to the darkest financial days of recent times. In 2008, as the world economy was teetering on the edge of the abyss, thoughts were moving towards how this situation could have occurred and how to prevent this occurrence in the future.