Best 3 strategies for building your own lists

Yael Warman

“Leverage your social media channels to get new users to sign up to your database. Promote offers on your Facebook page or relevant LinkedIn Groups that require an email address to participate, add CTAs or URLs in your videos inviting people to subscribe, create a free whitepaper or e-book and promote its download on your website by providing personal details” – Yael Warman, Leverate

Simon Bolvig Mark appointed Head of Sales at Tradesocio

Buying leads from affiliates and media companies has been the lifeblood of the Forex business for years, but as the cost of acquisition rises and the quality of the leads falls (you know what I’m talking about. Your sales people are calling leads who have signed up for a “how to find a job” workshop.

These people are jobless. They don’t have money to invest!), it would be a savvy business move to stop relying on purchased leads to grow your brokerage and start generating your own. Having your own lists, although requires an investment in time, energy and money, is one of the most valuable assets your business has.

How do you build your own lead lists, you ask? Allow me to share what I consider to be the best three strategies for building your own lists.

Focus on quality, not quantity

If you have list comprised of quality leads, no matter how big or small that list is, those list members are loyal to you, believe what you say and are likely to follow your advice and often share it. If you infuse every e-mail you send with some personality, quirkiness and valuable content, your subscribers will continue to follow you and listen to what you have to say.

While there is still some truth in saying that sales is a numbers game, you are better off calling just a few people who are ready, willing and able to invest in Forex, than calling hundreds of thousands of unemployed folks who about a year ago requested additional information on how to become rich working from home.

Niche your content

If you develop the content of your e-mail campaign to address anyone who might be listening, no one will feel as if you are speaking directly to them, but when you niche your content towards a specific audience, the message becomes personal and people will want to listen.

When you niche your message to a narrower audience, your message becomes richer, more exciting, and more powerful and will attract a more loyal client base. Content that is very specific is not just more exciting to read, but also to write and that excitement shines through. If you write amazing content, people will want to subscribe to your list and share your content with others, exponentially growing the size of your list.

Use different media

Leverage your social media channels to get new users to sign up to your database. Promote offers on your Facebook page or relevant LinkedIn Groups that require an email address to participate, add CTAs or URLs in your videos inviting people to subscribe, create a free whitepaper or e-book and promote its download on your website by providing personal details. Host a webinar, attend networking events and collect business cards, include QR codes in your printed material that people can scan to sign up to your database.

These are some examples of strategies you can implement in order to build your database. The key to growing your list is to attack your audience from as many angles as you possibly can and if you happen to just be the lucky owner of a mostly decayed, older list, create an engaging piece of content and ask the recipients to re opt-in. This will save your sales people invaluable time when they actually begin calling.

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