Binary options platform technology goes mobile-first and device neutral: O-SYSTEMS elaborates
Progress within the retail trading platform development sector of the electronic trading industry has been somewhat rapid over the last two years, with an empahsis on not only the refinement of mobile devices having taken prominence, but also a drive toward mobile-led, or mobile-first platforms, which prioritize the hand held device over the traditional desktop […]
Progress within the retail trading platform development sector of the electronic trading industry has been somewhat rapid over the last two years, with an empahsis on not only the refinement of mobile devices having taken prominence, but also a drive toward mobile-led, or mobile-first platforms, which prioritize the hand held device over the traditional desktop computer as a mainstay for the trading environment.
Last year, Saxo Bank launched its device-neutral SaxoTraderGo platform, which operates fluidly across all mobile and desktop platforms whilst giving developers and open API interface in order that they can develop their own trading applications.
This technology has henceforth been the preserve of the very advanced proprietary platform developers such as Saxo Bank, Dukascopy, Swissquote and many of the British CFD and spreadbetting firms in London’s square mile, however it is now becoming the focus of binary options platform technology companies, evident in today’s lauch of a device-neutral mobile trading platform by O-SYSTEMS.
O-SYSTEMS, based in Limassol, Cyprus, has 37 brands which use its technology. Last year, the company expanded into the Asia Pacific region, opening an office in Tokyo, Japan, a region synonymous with successful domestic retail trading brands.
In this particular new product release, O-SYSTEMS has focused on the launch of a comprehensive mobile brokerage for HTML5, IOS & Android, furthering the company’s ability to keep pace with technological change.
Andrew Saks-McLeod, CEO of FinanceFeeds today spoke to O-SYSTEMS Chief Operating Officer Keith Isaacs, who explained “The evolution of technology for retail traders, and the increasing demand for sophisticated trading platforms means that in order to offer brands an actual mobile brokerage solution – by that I mean a trading platform from which a brokerage can run its entire environment via mobile – is essential.”
“In a very competitive industry in which customer lifetime value is vital, and trading volume critical, being able to focus purely on mobile platforms that do not require reinstalling on separate devices means higher volumes can be achieved by brands” continued Mr. Isaacs.
“Additionally, so many people change their smartphone so often these days, that it is important for brands to be able to retain their customers by allowing them to log onto their existing platform and have their settings exactly as they were, without having to start again from scratch as a result of switching to a new mobile device with a different operating system. In this case, ergonomics is very important” he concluded.
Featured photograph: O-SYSTEMS management with FinanceFeeds executives at the company’s office in Limassol, Cyprus. Copyright FinanceFeeds
