Bitpanda appoints Irina Nicoleta Scarlat as Chief Growth Officer
Bitpanda keeps on growing its client base in Europe, having reached the 2.5 million users milestone this year
Bitpanda has appointed Irina Nicoleta Scarlat as its first Chief Growth Officer (CGO) to take over the European investment platform’s business development and marketing teams, overseeing and driving the company’s expansion plans.
The newly created C-level role will be leading the company’s complete growth strategy, uniting the expertise from across multiple teams and country locations to uncover new opportunities and continue to rapidly expand the company’s global footprint.
Irina Nicoleta Scarlat joins Bitpanda from Revolut, where she was Head of Growth since 2018 and helped the fintech firm grow its local market from 20,000 to approximately 1.5M users.
She is credited with building Revolut’s growth machine and leading the growth teams in CEE, as well as shaping Revolut’s growth journey from 1M to 15M users globally.
Ms. Scarlat is no stranger to growth companies, having led Uber’s marketing operation in Romania prior to joining Revolut. At Uber, she shaped their local strategy and launched key regional projects and initiatives that grew the market to 1M users and expanded local operations to three cities.
Eric Demuth, Chief Executive Officer at Bitpanda, said: “Irina has a proven track record of breaking into and rapidly scaling new markets in the fintech industry.
“At Bitpanda, we have ambitious growth plans and as we continue in our hypergrowth journey, we are confident that with Irina leading our country management and expansion efforts, as well as our Business Development and Marketing teams, we will not only diversify into new markets but will also accelerate the growth of our current operations. Her unique experience in fast-paced environments combined with her ambition, drive and global mindset will help us bring the world of investing closer to everyone, everywhere.”
Irina Nicoleta Scarlat, Chief Growth Officer at Bitpanda, commented: “Europe is lagging behind the US & Asia markets when it comes to investment literacy and many people are unaware of the possibilities they have at their fingertips.
“I strongly believe in Bitpanda’s mission to change this by offering people instant access to financial products as well as the resources they need to properly understand them. On top of all this, Bitpanda is a company with an amazing culture, balancing hypergrowth with care for their teams, and I immediately sensed this when speaking with both the founders and executive team. I am delighted to be joining this incredible company and am confident that we’ll grow Bitpanda into the number one investment platform in Europe and beyond, together.”
Bitpanda keeps on growing its client base in Europe, having reached the 2.5 million users milestone this year. The firm has raised one of the largest Series B rounds in Europe to fund its global expansion, now with 500 employees.
The investment platform has opened offices in France, Spain, Turkey and Italy in 2020, as well as launched an innovation hub in Krakow in December that saw the amount of Bitpanda’s team members double.
The firm is still in time to expand further this year into new European markets, including a tech hub and office in Barcelona, alongside future talent hubs in London, Paris, Berlin and Istanbul.
In 2020, Bitpanda raised