Bitpanda onboards Lydia’s 5.5 million users to white label solution

Rick Steves

Lydia has deployed the white label solution, with transactions made by the more than 5 million Lydia customers in a wide range of assets, from crypto to fractional stocks, being executed via Bitpanda for as little as EUR 1.

French mobile financial services super-app Lydia will from now on offer its 5.5 million users access to investing through Bitpanda’s White Label Solution.

Bitpanda is an Austrian fintech firm that quickly grew into a very successful trading platform and white label provider. Its solution is a cutting-edge API-driven infrastructure that enables fintechs and traditional banks to give their customers 24/7 access to investing.

Bitpanda emerged from crypto and expanded to multi asset trading

Eric Demuth, Co-founder and CEO at Bitpanda, said: “At Bitpanda, we are firm believers in the innovative power of digital assets and blockchain technology. Our goal is to reimagine what it means to invest, by making simple, easy-to-use financial products for everyone. This is why we are delighted to partner with Lydia to offer a state-of-the-art trading experience to Lydia’s users through the Bitpanda White Label Solution. We are confident that this is just the beginning: we are committed to offering everyone investment options for any budget and risk appetite, at the tap of a button!”

Cyril Chiche, CEO and Co-founder of Lydia, commented: “With Lydia trading, our ambition is to widen access to investment assets, to make it accessible to everyone whether they are simply curious, beginner investors or experts. Our users get to choose what their money finances, contrary to the traditional bank system. We are the first on the French market to provide such an extensive range of digital assets”.

Bitpanda was founded in 2014 as a cryptocurrency trading company, but has evolved into a leading investment platform offering access to not only digital assets, but also stocks, ETFs, and precious metals.

Bitpanda features fractional stocks for as little as EUR 1

The White Label Solution is its way of entering the B2B2C market and giving a change to other trading platforms to offer the same access to trading, compliance and security, while boasting their own brand.

Lydia has deployed the white label solution, with transactions made by the more than 5 million Lydia customers in a wide range of assets, from crypto to fractional stocks, being executed via Bitpanda for as little as EUR 1.

Bitpanda has recently partnered with Fabrick, an Italian fintech firm, for its white label solution. Bitpanda will be facilitating access to digital assets trading for the end-consumers of Italian traditional banks and fintechs via partnership with the Italian Open Finance provider.

The White Label Solution from Bitpanda features a portfolio of more than 170 digital assets, enabling both established and innovative new players to accelerate their digital transformation by offering their customers access to digital assets such as cryptocurrencies, fractional stocks, ETFs, and precious metals, as well as custody and wallet services.

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