Breaking: Easy Forex website fully replaced by easyMarkets marking end of 13 year era

The transition from easy-forex.com to easyMarkets was completed this morning, signaling the end of 13 years under one domain, and a new era in which multi-asset trading and the dealCancellation feature are core business priorities for the company

site

Retail FX brokerage EasyForex, which was one of the very first names that rose to prominence within Israel’s electronic trading sector during the early Millennial years, very shortly afterwards becoming a mainstay of Cyprus’ retail FX industry.

This morning, the company has completed its transition to its new brand, culminating in the redirection of the old easy-forex.com website to its new easyMarkets.com site, ending a 13 year era and commencing a new one within which the firm will look toward building a multi-asset business.

In September this year, FinanceFeeds met with Nicolas Shamtanis, Chief Retention Officer at easyMarkets in order to closely examine and exclusively report the launch of the new dealCancellation feature which allows traders to cancel or back out of their positions within one hour of a position being opened. This was not available under the easy-forex.com brand, and is now a full feature of easyMarkets.

Mr. Shamtanis explained to FinanceFeeds “dealCancellation is a new feature available within easyMarkets platforms that allows clients to cancel or back out of their positions within an hour after a position is opened. This is a promising game changer in the industry, as it can enhance risk management and trading psychology.”

This feature initially went live in September with its rollout initially in Australia, closely followed by all other global markets, culminating in a full migration having taken place with the end of the easy-forex.com brand now having given way to easyMarkets.com in all regions.

How does it work?

As far as functionality is concerned, dealCancellation is effectively an option connected to the deal itself, therefore when a trader buys a spot deal, he is also buying an option to hedge the downside, in exchange for the cost of the premium. The premium is calculated based on market volatility.

With regard to implementation to the trading environment, Mr. Shamtanis explained comprehensively how traders can pull out of open positions with no loss “When a trader enters his trade details on the platform, he can choose to activate dealCancellation from the get-go, which means that he already has the option to cancel this trade as though it never happened in the first place. Of course this comes at a small fee based on market conditions, which is usually less than the loss that might be incurred if the trade hits its stop. This way, the trader may minimize his losses to the cost of the dealCancellation feature versus the full loss on the trade” he said.

“This feature comes in handy when one wants to trade a news event, for instance. Even with all the technical and fundamental analysis, it can be difficult to predict accurately how an earnings report or central bank announcement might turn out and how the markets could react. These uncertainties can be enough to discourage a trader from trying to grab pips off a top-tier market event, thereby preventing him from taking advantage of profit opportunities as well” – Nicolas Shamtanis, Chief Retention Officer, easyMarkets

easyMarkets considers that by using the dealCancellation feature, the risks involved in trading major market catalysts may be reduced. If a trader is caught in the wrong side of the markets, he can simply cancel the trade instead of letting his account incur potentially larger losses. This may also allow the trader to set wider stops to make room for volatility or large spikes, helping him stay in the trade for much longer and weather the noise until price eventually moves in the direction of his trade.

easyMarkets began reminding clients to add easyMarkets to their browser bookmarks because from Friday, 16th December 2016 www.easy-forex.com will be redirected to our new site www.easyMarkets.com, which is now fully live and is the default site for all markets in which easyMarkets operates.

Read this next

Technology

Top Tools to Add to Your Trading Platform to Delight and Retain Traders

The online trading boom that started during the pandemic-led lockdowns is abating. This is in part due to sustained market volatility which seems to be discouraging new investors. For example, day trading volumes in the US for retail investors declined in the last 2 quarters of 2021.  

Technology

Embedded finance platform Alviere taps Marqeta for branded card issuance in Europe and UK

Alviere has recently raised $70 million to fuel the ongoing expansion across the European region and the United Kingdom.

Retail FX

Overcharts partners with dxFeed for CME Group Market Depth

“More and more traders are using Market Depth while conducting volume analysis. Its primary function is to help traders identify potential support and resistance levels.”

Digital Assets

CoinGecko expands collaboration with CER.live security rating

CoinGecko, one of the earliest crypto data aggregators, has integrated the security score data from the CER.live rating. The trust assessments given to crypto projects will be integrated into their pages on CoinGecko website to draw users’ attention to the importance of security.

Metaverse Gaming NFT

Klaytn taps Parity Technologies to build infrastructure for Klaytn-Substrate

Klaytn has initiated a collaboration with blockchain infrastructure company Parity Technologies to strengthen its tech stack and meet the demands of enterprises looking to harness the crypto technology.

Retail FX

US Retail FX brokers suffer steep fall in client deposits, Trading.com racked up $46K

Retail FX deposits at US brokerages, which have been struggling to eke out a profit in a strict regulatory environment, dropped in March 2022 by $35 million, CFTC data showed.

Retail FX

eToro supports Immutable X (IMX), Livepeer (LPT) and Cartesi (CTSI)

Israeli social trading network eToro has added support for trading three new tokens. Immutable X (IMX), Livepeer (LPT) and Cartesi (CTSI) are the next coins to join eToro’s list of featured digital assets.

Executive Moves

LiquidityBook hires Fintech veteran Jonathan Cross to lead EMEA business

LiquidityBook, a provider of FIX and OMS trading solutions for both the buy and sell-side, has added Jonathan Cross to its business team for the EMEA region.

Retail FX

Interactive Brokers’ traders now have direct access to TradingView

Professional charting and trading platform, TradingView has integrated the US-listed brokerage firm Interactive Brokers as the latest online trading partner.

<