CFI Financial taps Leen Daoud to head MENA marketing

abdelaziz Fathi

CFI Financial Group has named Leen Daoud as its new marketing head for the MENA region in a bid to bolster its marketing efforts and enhance its market presence.

With roughly a decade of experience in the Middle East, Leen joins the brokerage with a focus on continuing to innovate brand partnership campaigns and create new opportunities for the company. In this capacity, she is working based out of the company’s office in Dubai to develop multi-channel marketing solutions that are measurable while leveraging the attributes of CFI Financial and its expanding technology offering.

Having previously held senior marketing positions in Ingot Brokers and, the appointment signifies a strategic step towards achieving CFI Financial’s ambitious growth objectives.

As the new Head of Marketing, Leen will be responsible for developing and implementing innovative marketing strategies to attract and retain clients, drive brand awareness, and strengthen the firm’s market position. Her insights will play a pivotal role in shaping the firm’s marketing initiatives and enhancing its competitive edge in the highly dynamic and evolving MENA market.

Hisham Mansour, the co-founder and Managing Director of CFI Financial Group said: “We are delighted to welcome Leen Daoud as our new Marketing Head of MENA. Her extensive experience in the MENA region and passion for delivering exceptional results align perfectly with our commitment to excellence and empowerment. We are confident that Leen’s expertise will play a pivotal role in driving our marketing efforts forward and continuing our position as a leader in the MENA market.”

Leen Daoud added: “I am thrilled to be part of such a dynamic and forward-thinking organization like CFI Financial Group. I look forward to collaborating with the talented team here and contributing to the company’s continued success in the MENA region.”

Earlier in April, CFI Financial revealed that on a yearly basis, its clients’ trading volumes jumped by 57 percent in the first quarter of 2023.  The company also highlighted the progress it made against the group’s strategic roadmap, including plans for obtaining new licenses and opening new offices in MENA, Africa, and Latin America.

CFI Financial, a rival to Middle-East focused brokers like ATFX and ADSS, said the number of new accounts grew by two thirds during the same period. As a result, the company’s active accounts swelled by 157 percent so far, even as trading frenzy that gripped markets in 2022 looks to have run out of steam elsewhere.

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