Citi introduces “Citi Live Chat” in Hong Kong, targeting the affluent segment

Maria Nikolova

The bank has found that the affluent segment is even more engaged in mobile banking than the general public.

Citi Hong Kong today announces the launch of “Citi Live Chat”, a platform that enables Citigold Private Client (CPC) and Citigold customers to connect with their relationship managers on-the-go. Via “Citi Live Chat”, customers can connect with their relationship managers remotely through text, audio or video. The platform is accessible after login to Citibank online banking and Citi Mobile App platforms.

On top of facilitating remote conversations between customers and their relationship managers, the platform can be used to conduct portfolio reviews, supported by screen sharing to upload documents and share files as well as links.

Lawrence Lam, Consumer Business Manager of Citi Hong Kong said,

“Our customers in Hong Kong are tech-savvy and have a preference for digital banking. From our latest multimillionaire survey, we found that the affluent segment is even more engaged in mobile banking than the general public. The launch of Citi Live Chat will help us better serve our affluent clients, and enable them to connect with us beyond our physical branch network.”

After the launch of Citi Live Chat in Hong Kong, the bank plans to roll out the technology in Singapore. In a global-first for the bank, Citi piloted audio and video banking for Wealth customers in India last year. Since its launch, over half of the customers who use the online platform have signed up for the new service and the channel is now contributing to 20% of Citi India’s Wealth Management monthly investment sales volume.

Financial services companies have been increasingly seeking to tap into the Hong Kong’s population fondness for new technologies.

In August this year, for instance, TD Ameritrade Holding Corp. (NASDAQ:AMTD) announced the launch of an AI-driven chatbot for Hong Kong investors. TD Ameritrade’s chatbot for WeChat enables retail investors in Hong Kong to do their research, access market information, and get support through one of the most popular social and messaging platforms in Asia.

Read this next


The FX Algo Wheel, is it wheels up and ready to take flight?

by David Catterick, Sales Director, BidFX Australia

Retail FX

eToro users now can trade underlying Italian stocks

Israeli social trading and multi-asset brokerage company eToro has expanded its service offering and trading products by incorporating new markets, namely Italian stocks listed at underlying exchanges.

Digital Assets

BlackRock bets on crypto bank Silvergate despite drastic fall

BlackRock, the world’s largest asset manager, has increased its stake in Silvergate Bank, a crypto-friendly lender that counts major crypto exchanges like Coinbase and Kraken as clients.


A viewpoint from Anatoly Crachilov, CEO and Founding Partner at Nickel Digital, on SEC regulation of the digital asset sector

The SEC’s latest episode comes across as more of a PR performance rather than an act of investor protection.

Digital Assets

Tether denies receiving any loans from Celsius, the opposite is true

World’s largest stablecoin issuer, Tether dismissed reports suggesting that it received a $2 billion loan from the bankrupt cryptocurrency lender Celsius.

Institutional FX

Cboe FX volume makes strong rebound in January

Cboe’s institutional spot FX platform today announced its trading volume for the month ending January 2023, which marks a mild rebound after a steep fall in December.

Uncategorized appoints Exness alumni Mohamad Ibrahim as CEO, the multi-regulated financial services provider, has appointed Mohamad Ibrahim as the group’s newest chief executive officer (CEO).


B2Broker Integrates Match-Trader Solution to Expands Its White Label Liquidity Offering

A global provider of technology and liquidity for the FX and cryptocurrency markets, B2Broker recently announced the extension of its white label liquidity offering by merging with Match-Trader.

Digital Assets

UK launches open consultation to regulate crypto exchanges, custody, and lending

The government’s proposed measures have been informed by recent market events – including the failure of FTX – which reinforce the case for effective regulation and sector engagement.