Coinbase has added World Liberty Financial’s stablecoin USD1 to its listing roadmap, a step that could see the token — backed by President Donald Trump and his sons — eventually traded on the exchange.
The company announced the move on Thursday, noting that trading would only begin once there is sufficient market-making support and technical infrastructure. “We will announce the launch of trading separately once these conditions have been met,” Coinbase said in a blog post and on social media.
World Liberty, a decentralized finance project promoted by Donald Trump Jr. and Eric Trump, has been aggressively marketing USD1 since its launch. On Wednesday, the group said it had minted $205 million of the token for its treasury, bringing total supply to $2.4 billion. The bulk of that issuance came from Abu Dhabi-based MGX, which used USD1 in a $2 billion deal with Binance.
“The fastest-growing stablecoin of all time continues to scale,” World Liberty posted on X after the minting.
Trump Family Connection
World Liberty has drawn attention for its ties to the Trump family. The project has styled itself as inspired by the president and has been regularly promoted by his sons. Trump himself has been criticized for the link, as his administration pushed legislation through Congress providing regulatory clarity on stablecoins.
Bloomberg previously reported that World Liberty plans to incentivize usage of USD1 by rewarding users who trade pairs on partner exchanges, hold balances, stake the token for yield, or interact with its app.
This incentive-driven growth model resembles strategies used by earlier DeFi projects, where aggressive reward structures quickly attracted liquidity but also raised concerns over sustainability. If USD1’s adoption is heavily dependent on such incentives, analysts caution it could face volatility once rewards taper off.
That said, the optics of a presidentially linked stablecoin could prove politically charged. Supporters argue it may accelerate U.S. leadership in the digital asset space by tying innovation to mainstream politics, while critics warn it risks blurring the line between state influence and private crypto ventures. The Trump connection has already become a lightning rod in policy debates, with some lawmakers questioning whether family promotion of USD1 presents conflicts of interest.
Unlike algorithmic experiments such as Terra’s UST — which collapsed in 2022 — USD1 is reportedly backed by U.S. dollars and short-term Treasuries, aligning it more with established players like Tether’s USDT and Circle’s USDC. Still, questions remain over transparency, reserves auditing, and the political implications of a Trump-linked coin gaining major exchange listings. Coinbase’s roadmap signal suggests it sees demand, but final approval will depend on liquidity, compliance checks, and regulatory mood in Washington.
