Credit Suisse (Schweiz) AG unveils changes to Exec Board
The new ‘Digital Banking’ business area will be managed by Anke Bridge Haux, who currently heads ‘Digitalization & Products’.
Credit Suisse today announced that, as it strengthens its range of products and services for private clients, it will introduce a new digital offering and a future-oriented branch concept at the end of October.
To align the organizational set-up of the Swiss division even more closely with the way Credit Suisse meets its clients’ needs (‘high-tech’ vs ‘high-touch’), the two business areas ‘Direct Banking’ and ‘Digitalization & Products’ will be merged with effect from October 1, 2020. The new ‘Digital Banking’ business area will be managed by Anke Bridge Haux, who currently heads ‘Digitalization & Products’. The ‘Direct Banking’ business unit has been built up successfully under the leadership of Mario Crameri since September 2019 and it will launch a new digital offering from the end of October.
The ‘Institutional Clients’ business area, which has experienced strong growth momentum and has been expanding its platform and services for pension funds, independent asset managers, banks and other financial intermediaries, will now be managed by Daniel Hunziker, also with effect from October 1, 2020. Daniel Hunziker currently serves as Head of Strategy at Credit Suisse (Schweiz) AG and will take over his new role from Michael Sager, who performed the function on an interim basis following the appointment of André Helfenstein as CEO of Credit Suisse (Schweiz) AG.
André Helfenstein stated: “On behalf of Credit Suisse, I wish to thank Mario Crameri for the excellent work he has performed together with his team in building and further developing the ‘Direct Banking’ area. With our new digital offering that is expected to be gradually rolled out for clients from the end of October, we are positioning ourselves for the future in the highly competitive Swiss retail business. By bundling our resources in the area of digitalization, we can embark on the next phase of our digital strategy with a leaner organization, thus ensuring the rapid provision of innovative digital solutions for our clients.”
As part of its initiatives to realign its market presence in Switzerland, Credit Suisse has developed a new branch concept that centers on the provision of advisory services and will be unveiled next week in Europaallee in Zurich. In addition, the ‘Digital Banking’ business area that offers core products and services to private and commercial clients is expected to launch a new digital offering at the end of October that combines the flexibility and cost benefits of a digital bank with the range of products and services offered by Credit Suisse as an established universal bank domiciled in Switzerland.