Crypto.com Builds In-House Market Maker as Prediction Markets Expand

Crypto.com CEO Kris Marszalek

What Is Crypto.com Doing?

Crypto.com is assembling an internal market-making team as part of its push into prediction markets, a step that has drawn attention as outcome-based trading gains momentum across both crypto and traditional finance. The move was first reported by Bloomberg, which cited a job posting for a quantitative trader role tied to buying and selling contracts on Crypto.com’s prediction platform.

The role focuses on markets linked to the outcomes of sporting events, placing the exchange directly on both sides of certain trades. That structure is common in derivatives and prediction markets but remains sensitive, particularly when the platform operator is also involved in providing liquidity.

In response to questions, Crypto.com said the internal trading desk operates within U.S. regulatory rules and is disclosed to the Commodity Futures Trading Commission. According to the company, the team supports liquidity across its North American derivatives business rather than acting as a profit-driven proprietary trading arm.

Investor Takeaway

Prediction markets need constant liquidity to function. Building an internal market maker gives Crypto.com more control over spreads and execution quality, but also places its governance and compliance practices under closer watch.

Why Is Market-Making in Prediction Markets Sensitive?

Prediction markets differ from spot crypto trading in that outcomes are binary or event-based. Liquidity often concentrates around short timeframes, making spreads volatile and order books thin without active market makers. For exchanges, supplying liquidity can improve pricing and participation, but it also raises questions about conflicts when the venue itself is trading.

Bloomberg’s report drew attention to these dynamics as Crypto.com expands its offering. Critics of exchange-led market-making often point to information asymmetry: whether an internal desk might see customer flow earlier or gain insights unavailable to external participants.

Crypto.com directly addressed those concerns. A spokesperson said that internal and external market makers operate under the same rules, with no priority access to order flow or proprietary customer data. “No market maker at Crypto.com gets a ‘first look’,” the spokesperson said, adding that the internal desk has no advantage over other participants.

The company also said it does not rely on proprietary trading as a revenue stream. “We have a simple business model providing our retail customers access to digital assets for a fee, while staying risk neutral,” the spokesperson said.

Is Crypto.com an Outlier?

The use of market makers in prediction markets is not unique to Crypto.com. Most platforms rely on designated liquidity providers rather than purely peer-to-peer trading, especially during early growth phases.

Kalshi, a federally regulated event-contract exchange, uses designated market makers to support trading activity. Those arrangements have been publicly acknowledged, and reporting has shown that quantitative trading firms have supplied liquidity as volumes increased. The model has allowed Kalshi to scale while keeping spreads tight during periods of heavy interest.

Polymarket, a decentralized prediction market that gained visibility during the U.S. presidential election cycle, is also building its own internal market-making capability, according to Bloomberg. Despite its on-chain structure, Polymarket faces the same liquidity challenges as centralized venues when activity spikes around major events.

Across the sector, the pattern is consistent: prediction markets struggle without active liquidity provision, and exchanges are increasingly choosing between relying on external firms or developing in-house desks.

Investor Takeaway

Internal market making is becoming standard in prediction markets. The key variable for regulators and users is not who provides liquidity, but how conflicts, data access, and disclosures are handled.

What Does This Say About the Prediction Market Push?

Crypto.com’s hiring effort highlights how quickly prediction markets are moving from niche products to mainstream trading tools. Platforms are racing to support higher volumes, tighter spreads, and smoother execution as interest grows around sports, politics, and economic events.

At the same time, scrutiny is rising. U.S. regulators have made clear that event-based contracts fall within established derivatives frameworks, placing pressure on platforms to show that internal trading activity does not disadvantage customers or blur regulatory boundaries.

For Crypto.com, the internal desk appears designed to stabilize markets rather than speculate. Whether that distinction holds up will depend on transparency, auditability, and how closely regulators monitor exchange-led liquidity provision as prediction markets scale.

What is clear is that prediction markets are no longer experimental side products. As more exchanges invest in infrastructure and staffing, the debate is shifting from whether these markets belong in regulated finance to how they should operate at scale.

Abdelaziz Fathi covers the intersection of forex/CFD brokerage, regulation, liquidity, fintech, and digital assets. With a B.A. in Finance and hands-on industry exposure, Aziz blends analytical rigor with clear storytelling to make complex market structure understandable for traders, brokers, and fintech professionals.
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