Embedded finance platform Alviere taps Marqeta for branded card issuance in Europe and UK

Rick Steves

Alviere has recently raised $70 million to fuel the ongoing expansion across the European region and the United Kingdom.

Alviere has partnered with global modern card issuing platform Marqeta as the embedded finance platform expands across Europe and will be operating as an Electronic Money Institution and Principal Member Card Issuer across the region.

Marqeta will provide Alviere with key services to enable the delivery of advanced financial services to customers across Europe and the United Kingdom.

Alviere enables any brand to deliver a full suite of financial products and services to customers, fans, and employees. Its  enterprise clients will now be able to issue branded cards to their customers in the European Economic Area (EEA) and the United Kingdom.

The partnership marks another milestone in the expansion of embedded finance, which is expected to grow to $7.2 trillion globally by 2030, according to renowned platform strategist Simon Torrance.

Alviere operates as EMI and Principal Member Card issuer ‘s embedded finance platform becomes more powerful and robust

Yuval Brisker, Co-Founder and CEO of Alviere, said: “Access to financial services is continuing to evolve, and consumers are constantly opening up to new ways of moving, storing, spending, and saving money. For brands in Europe, and around the world, providing financial services means uncovering vast untapped opportunities.

“Embedding financial products under their brand into their existing business, products and to their existing customer base, has quickly emerged as an important strategy for growth and customer retention. By partnering with Marqeta, our embedded finance platform is becoming more powerful and robust, delivering a full array of financial products and services for European businesses to immediately help strengthen any brand’s long-term relationship with customers, while increasing revenue and customer lifetime value at the same time.”

Vidya Peters, Chief Operating Officer at Marqeta, commented: “Financial services open up a new avenue of consumer engagement for brands and allow them to deepen the consumer experience massively. We’re excited that Alviere will be able to allow its brand customers to build in new payments experiences using our platform. Alviere has a modern approach to embedded finance and is part of a wave of innovation bringing about a new era of card products from traditional brands globally.”

Alviere has recently raised $70 million to fuel the ongoing expansion across the European region and the United Kingdom. This has led the firm to also hire its first Chief Financial Officer and a senior PayPal executive as it sees major brands launching financial services to their customers using the Alviere platform.

Alviere teams up with Coinbase Prime for Crypto

In March 2022, Alviere teamed up with Coinbase Prime, which will provide crypto services into Alviere’s embedded finance platform, The HIVE.

The global embedded fintech will offer multi-currency accounts and will serve as an “introducing broker” that can help Coinbase further its mission of making crypto mainstream.

Alviere enables any brand to deliver a full suite of financial products and services to customers and expects 2022 to be a year of exponential growth and international expansion, with major brands set to go-live.

Coinbase Prime will provide Alviere the Coinbase Prime Platform and crypto infrastructure to integrate crypto services into Alviere’s HIVE platform, starting with custody and execution of digital assets.

Alviere Crypto Services powered by Coinbase Prime will go live in the U.S. under Alviere’s state-by-state money transmission licenses and will allow the end users of Alviere’s programs to buy, store and sell select digital assets like BTC, ETH, LTC and USDC. International expansion to other markets where Alviere operates will follow.

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