Equiti Group announces ex-OANDA Chantelle Johnson as CMO
““Innovative offerings coupled with effective and efficient go-to-market strategies will give Equiti a leading advantage as we embark on the next phase of our global growth strategy”, said Equiti Group CEO Iskandar Najjar.
Equiti Group has appointed Chantelle Johnson to the role of Group Chief Marketing Officer (CMO).
The former OANDA executive has strong expertise in implementing and executing data-driven digital marketing transformation across innovative customer value propositions.
Chantelle Johnson’s wealth of global marketing experience was gained throughout 20 years working in new and emerging markets in Africa, Asia, Europe, LATAM, the Middle East, UK, and the USA.
The CMO will be in charge of overseeing the strategic marketing direction across the brand’s portfolio, with a focus on research-led digital strategies in order to drive customer growth and enhance Equiti’s local touch to global offerings and initiatives.
Equiti’s ambitious global growth strategy includes new markets and innovative products and offerings to be launched in the coming months. Chantelle Johnson will play a key role in the success of these campaigns, thus helping to scale the business.
Iskandar Najjar, Chief Executive Officer at Equiti Group, commented: “Equiti is very pleased to welcome Chantelle. With Chantelle’s strong track record, expertise, and leadership, we look forward to developing and deploying data-led customized digital marketing strategies that will add distinctive value to our clients, enhance our global brand equity, and be a catalyst to reach new markets.
“Innovative offerings coupled with effective and efficient go-to-market strategies will give Equiti a leading advantage as we embark on the next phase of our global growth strategy”, Mr. Najjar added.
Chantelle Johnson, Group Chief Marketing Officer at Equiti Group, said: “I am incredibly excited to join the experienced leadership team and diverse Equiti Group, with Equiti rapidly establishing itself as a global market leader, with their range of product offerings, both existing and yet to be launched, I am confident we can drive the business onto its next phase of rapid growth through digital innovation and continuous investment into the brand.”
Ms. Johnson joins Equiti Group from OANDA, where she started as Digital Director and grew her way to Global Chief Marketing Officer throughout seven years with the FX brokerage firm.
There, she was responsible for building a full in-house digital marketing team, driving significant growth across customer acquisition and commercial metrics.
Equiti’s FCA-regulated entity, Equiti Capital, has recently been injected with $10 million to fund strategic initiatives. The move is part of a wider restructure that has seen top executive moves in July.
Equiti Capital has recently announced the appointment of Paul Webb as Chief Operating Officer. The current COO and Board Member Michael Ayres will hand over the position to Paul Webb by 24 August. Equiti will soon announce Mr. Ayres’ next challenge.
Earlier in July, Equiti Capital’s chief executive Brian Myers was appointed to lead the Seychelles-based subsidiary, Equiti Brokerage, as well as Equiti’s Africa operation.