eToro bags its first sponsorship deal in Polish top-flight soccer league
Israeli social trading and multi-asset brokerage company eToro has struck yet another sponsorship deal, this time with Polish football club Lechia Gdansk.
The one-year contract, which runs for the 2021/22 season, will see eToro featured as the “premium partner” of Lechia Gdańsk. Founded in 1945, Lechia enjoyed some success in Poland’s top flight during the 1950s, most notably finishing third during the 1956 season.
As part of its sponsorship package, eToro will gain visibility through a range of marketing channels. This includes the broker’s logo featured on Lechia Gdańsk’s shirts under the players’ numbers and on the front under the logo of the main sponsor – Energy of the Orlen group.
On top of that, eToro will access to matchday media backdrops, tickets, digital rights and players’ activities.
Nir Smulewicz, vice-president of marketing at eToro, said: “Poland is an important market for eToro and through this partnership we hope to raise awareness to more people of the potential to grow their wealth through investing. We will be working with the club to make the financial markets more accessible, to help bring fans closer to the action and educate them on investing.”
Pawel Żelem, president of Lechia Gdańsk, added: “I’m really glad to be working with a new, international sponsor of such prominence. The eToro brand is recognised globally and is an experienced football partner at the highest European level. I’m really proud of our cooperation, because not only does it signify eToro’s commitment to the Polish market, but it also demonstrates its faith in us as a club, and its belief of our future success together, on and off the pitch.”
eToro has been active in the Europe soccer market as they have previously signed deals with several top leagues. Most recently, the firm has signed a lucrative sponsorship deal with Arsenal Football Club.
eToro also bags Premier League’s multi-club deals with Tottenham Hotspur, Crystal Palace, Leicester City and Southampton. The Israeli firm, which is gearing up for an eye-catching $10 billion IPO, is also one of European football’s biggest sponsors. Specifically, it has built a strong portfolio of top tier clubs including Bundesliga clubs RB Leipzig, FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt.