eToro bags its first sponsorship deal in Polish top-flight soccer league

abdelaziz Fathi

Israeli social trading and multi-asset brokerage company eToro has struck yet another sponsorship deal, this time with Polish football club Lechia Gdansk.


The one-year contract, which runs for the 2021/22 season, will see eToro featured as the “premium partner” of Lechia Gdańsk. Founded in 1945, Lechia enjoyed some success in Poland’s top flight during the 1950s, most notably finishing third during the 1956 season.

As part of its sponsorship package, eToro will gain visibility through a range of marketing channels. This includes the broker’s logo featured on Lechia Gdańsk’s shirts under the players’ numbers and on the front under the logo of the main sponsor – Energy of the Orlen group.

On top of that, eToro will access to matchday media backdrops, tickets, digital rights and players’ activities.

Nir Smulewicz, vice-president of marketing at eToro, said: “Poland is an important market for eToro and through this partnership we hope to raise awareness to more people of the potential to grow their wealth through investing. We will be working with the club to make the financial markets more accessible, to help bring fans closer to the action and educate them on investing.”

Pawel Żelem, president of Lechia Gdańsk, added: “I’m really glad to be working with a new, international sponsor of such prominence. The eToro brand is recognised globally and is an experienced football partner at the highest European level. I’m really proud of our cooperation, because not only does it signify eToro’s commitment to the Polish market, but it also demonstrates its faith in us as a club, and its belief of our future success together, on and off the pitch.”

eToro has been active in the Europe soccer market as they have previously signed deals with several top leagues. Most recently, the firm has signed a lucrative sponsorship deal with Arsenal Football Club.

eToro also bags Premier League’s multi-club deals with Tottenham Hotspur, Crystal Palace, Leicester City and Southampton. The Israeli firm, which is gearing up for an eye-catching $10 billion IPO, is also one of European football’s biggest sponsors. Specifically, it has built a strong portfolio of top tier clubs including Bundesliga clubs RB Leipzig, FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt.

Read this next

Digital Assets

BlackRock digs further into crypto with metaverse ETF

BlackRock, the world’s largest asset manager with almost $10 trillion in AUM, is set to launch a new metaverse ETF to help investors securely monetize on the booming immersive version of the internet.

Digital Assets

Binance wins license in New Zealand as rival Huobi shutters derivatives

Binance, the world’s largest crypto exchange by traded volume, has obtained licenses to operate in New Zealand, even after rival Huobi shutdown derivatives trading last month due to concerns about regulations.

Retail FX

Hong Kong busts perpetrators of ‘ramp and dump’ scam

Hong Kong’s financial watchdog, the Securities and Futures Commission (SFC), has charged thirteen suspects of market manipulation in a joint operation with the local police.

Institutional FX

TradingView integrates market data from German Tradegate exchange

TradingView announced that it ‎has increased data coverage to allow its users to receive information from ‎and get free access to the intra-day and tick data from Tradegate Exchange.

Retail FX

Spotware Systems introduces Custom Push Notifications for cTrader mobile apps

Spotware Systems, a technology provider for the electronic trading industry, is introducing a new push notification feature to alert mobile users of price swings and market fluctuations through their cTrader app.

Market News

The Week Ahead: 30 September from David Madden, Market Analyst at Equiti Group

Sterling dominated the headlines last week, as there were concerns the UK government might struggle to service its debt.

Inside View

How does the quality of signal providers affect your business?

A must-have onboarding process for brokers with investment services like PAMM, MAM, or copy trading


DBS deploys Nasdaq Trade Surveillance

“The confidence that markets and our clients have in DBS as a safe and trusted banking group is anchored on our ability to detect and respond to anomalous activity, which in turn calls for a robust surveillance and prevention infrastructure.”

Industry News

SEC charges Justin Costello and David Ferraro for securities fraud and posing as billionaire veteran

The Securities and Exchange Commission charged Cannabis executive Justin Costello and David Ferraro, an associate of Costello’s, for promoting the stock of several microcap companies on social media without disclosing their own simultaneous stock sales as market prices rose.