eToro bags its first sponsorship deal in Polish top-flight soccer league

abdelaziz Fathi

Israeli social trading and multi-asset brokerage company eToro has struck yet another sponsorship deal, this time with Polish football club Lechia Gdansk.

etoro

The one-year contract, which runs for the 2021/22 season, will see eToro featured as the “premium partner” of Lechia Gdańsk. Founded in 1945, Lechia enjoyed some success in Poland’s top flight during the 1950s, most notably finishing third during the 1956 season.

As part of its sponsorship package, eToro will gain visibility through a range of marketing channels. This includes the broker’s logo featured on Lechia Gdańsk’s shirts under the players’ numbers and on the front under the logo of the main sponsor – Energy of the Orlen group.

On top of that, eToro will access to matchday media backdrops, tickets, digital rights and players’ activities.

Nir Smulewicz, vice-president of marketing at eToro, said: “Poland is an important market for eToro and through this partnership we hope to raise awareness to more people of the potential to grow their wealth through investing. We will be working with the club to make the financial markets more accessible, to help bring fans closer to the action and educate them on investing.”

Pawel Żelem, president of Lechia Gdańsk, added: “I’m really glad to be working with a new, international sponsor of such prominence. The eToro brand is recognised globally and is an experienced football partner at the highest European level. I’m really proud of our cooperation, because not only does it signify eToro’s commitment to the Polish market, but it also demonstrates its faith in us as a club, and its belief of our future success together, on and off the pitch.”

eToro has been active in the Europe soccer market as they have previously signed deals with several top leagues. Most recently, the firm has signed a lucrative sponsorship deal with Arsenal Football Club.

eToro also bags Premier League’s multi-club deals with Tottenham Hotspur, Crystal Palace, Leicester City and Southampton. The Israeli firm, which is gearing up for an eye-catching $10 billion IPO, is also one of European football’s biggest sponsors. Specifically, it has built a strong portfolio of top tier clubs including Bundesliga clubs RB Leipzig, FC Cologne, FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt.

Read this next

Retail FX

Investors from Cyprus and Dubai acquire ‘significant stake’ in M4Markets

Seychelles-regulated brokerage firm M4Markets firm has picked up some investment from Cyprus and Dubai based investors in a new funding round that it will be using to grow its business.

Executive Moves

UAE broker Amana elevates Amr Masry to sales director

Amr Masry has been promoted to a new senior role at Amana Capital, becoming the group’s newest Sales Director, following a successful tenure with the UAE-based FX and CFDs broker.

Executive Moves

TopFX promotes Omar Al-Janabi to head of sales and business development

Prime brokerage firm TopFX has strengthened its Middle East operations with the promotion of Omar Al-Janabi, who is taking on an expanded role as global head of sales and business development.

Retail FX

Plus500 says 2022 revenue to be ‘significantly’ ahead of analysts’ estimates

Israeli-based, but London-stock market listed Plus500 said it expects annual revenue and earnings to be ahead of analysts’ estimates even as trading levels normalised from record volumes in the first quarter.

Digital Assets

Crypto derivatives giant BitMEX launches spot market

Crypto exchange BitMEX is looking to branch out of its singular focus on crypto derivatives with a suite of new product offerings. Although derivatives are to remain at the heart of BitMEX’s business, the popular platform will add spot crypto trading as it aims to aggressively grow their user base.

Uncategorized

PrimeXM reports mixed trading volumes for April

PrimeXM has reported weaker trading volumes for April 2022, in line with other institutional and retail platforms that saw the activity of their clients dropped compared to a month earlier.

Digital Assets

DLT Finance approved by BaFin to support brokerage and custody of digital assets

DLT Finance is already partnered with big names within the digital asset space, including Kraken, Bitstamp, B2C2, and Bittrex.

Institutional FX

LUKB taps vestr to launch actively managed products, AMCs

The partnership with vestr goes to show the growing importance of digitising the active investment management space.

Digital Assets

Jewel taps Tokeny to launch stablecoin-as-a-service solution on Polygon

Jewel aims to offer a stablecoin-as-a-service solution to other digital asset and financial institutions B2B, allowing those businesses to provide cheaper, easier and near real time payments with stablecoins issued and redeemable directly at the bank level at Jewel.

<