eToro sponsors prominent Bundesliga club RB Leipzig

abdelaziz Fathi

Social investing platform eToro has added German football club RB Leipzig to its sponsorship portfolio.

eToro will take advantage of advertising opportunities across the club’s various communications channels as well as engaging with both the club’s supporters and sponsors. Specifically, the broker will have its logo, branding, and corporate colours displayed at Leipzig’s Red Bull Stadium, where the club plays its home matches.

The full financial terms were not officially disclosed, but the two-year deal runs from the current 2021/2022 session. Part of its sponsorship package, eToro will launch a “unique and authentic content piece” on trading the financial markets. The tutorials will seek to inform RB Leipzig fans about investment opportunities across stocks, EFTs and cryptocurrency markets.

Also included in the agreement that runs until the end of the 2022-22 season are hospitality services, social media visibility and logo and name usage rights.

RB Leipzig is owned by the energy drink brand Red Bull, which takes the designation of main shirt sponsor and naming rights sponsor at the club. Red Bull owns several football clubs and other sporting properties, including Formula One teams Red Bull Racing and Toro Rosso.

Commenting on the deal, Doron Rozenberg, Head of marketing in the DACH region at eToro, said: “At eToro, we believe that sponsorship as an integral part of sports can be an element to connect with the different stakeholders within a football community. Given that over the last year, more people than ever before are interested in learning about the stock market, having a solid financial understanding is more important than ever before.”

Oliver Mintzlaff, CEO of RB Leipzig added: “In eToro, we have been able to secure a partner that is a top brand in the field of online investment and that offers an exciting global network. These traits are a perfect fit to two key areas of development at RB Leipzig, namely digitalisation and internationalisation. eToro are also very experienced in the world of sports sponsorship, meaning that we will now be able to implement several joint projects in order to inform our fans about these topics.”

Sports sponsorship has long been a way for businesses to extend their global reach. In recent months, there were also numerous sponsorship deals connected with lower-profile sports, including chess and e-sports.

These deals are also more standard sponsorship deals with more widely followed sports, such as football and rugby.

eToro is already one of the largest sponsors of football clubs in Europe, including Bundesliga clubs 1. FC Cologne, 1. FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt, as well as second-division side Hamburger SV. The new agreement expands the Israeli-based social trading platform’s multi-club strategy, enabling it to expand the target audience.

eToro also has an expansive global partnership portfolio that includes several football clubs across Europe, as well as other sports, such as rugby in Australia.

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