eToro sponsors prominent Bundesliga club RB Leipzig

abdelaziz Fathi

Social investing platform eToro has added German football club RB Leipzig to its sponsorship portfolio.

eToro will take advantage of advertising opportunities across the club’s various communications channels as well as engaging with both the club’s supporters and sponsors. Specifically, the broker will have its logo, branding, and corporate colours displayed at Leipzig’s Red Bull Stadium, where the club plays its home matches.

The full financial terms were not officially disclosed, but the two-year deal runs from the current 2021/2022 session. Part of its sponsorship package, eToro will launch a “unique and authentic content piece” on trading the financial markets. The tutorials will seek to inform RB Leipzig fans about investment opportunities across stocks, EFTs and cryptocurrency markets.

Also included in the agreement that runs until the end of the 2022-22 season are hospitality services, social media visibility and logo and name usage rights.

RB Leipzig is owned by the energy drink brand Red Bull, which takes the designation of main shirt sponsor and naming rights sponsor at the club. Red Bull owns several football clubs and other sporting properties, including Formula One teams Red Bull Racing and Toro Rosso.

Commenting on the deal, Doron Rozenberg, Head of marketing in the DACH region at eToro, said: “At eToro, we believe that sponsorship as an integral part of sports can be an element to connect with the different stakeholders within a football community. Given that over the last year, more people than ever before are interested in learning about the stock market, having a solid financial understanding is more important than ever before.”

Oliver Mintzlaff, CEO of RB Leipzig added: “In eToro, we have been able to secure a partner that is a top brand in the field of online investment and that offers an exciting global network. These traits are a perfect fit to two key areas of development at RB Leipzig, namely digitalisation and internationalisation. eToro are also very experienced in the world of sports sponsorship, meaning that we will now be able to implement several joint projects in order to inform our fans about these topics.”

Sports sponsorship has long been a way for businesses to extend their global reach. In recent months, there were also numerous sponsorship deals connected with lower-profile sports, including chess and e-sports.

These deals are also more standard sponsorship deals with more widely followed sports, such as football and rugby.

eToro is already one of the largest sponsors of football clubs in Europe, including Bundesliga clubs 1. FC Cologne, 1. FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt, as well as second-division side Hamburger SV. The new agreement expands the Israeli-based social trading platform’s multi-club strategy, enabling it to expand the target audience.

eToro also has an expansive global partnership portfolio that includes several football clubs across Europe, as well as other sports, such as rugby in Australia.

  • Read this next

    Podcasts, Women of the Industry

    FF Podcast delves into the rise of prop trading as Brokeree releases Prop Pulse

    In the latest FinanceFeeds Podcast, Tatiana Pilipenko discusses Prop Pulse, Brokeree Solutions’ platform for prop firms and retail brokers aiming to delve into prop trading. Offering a flat fee structure, Prop Pulse emerges as a scalable solution in an era where successful traders increasingly prefer prop firms over traditional retail brokers.

    Inside View

    Scalping or day trading?

    Among the many popular trading styles with both beginners and experienced traders are scalping, which allows you to extract small portions of profit from each price movement, and day trading, which aims to trade over a single day. In this article, you will learn what scalping and day trading are and their differences and peculiarities. Ultimately, you will learn what to look for to understand which trading style is right for you.

    Crypto Insider

    Unveiling Plasma Next: INTMAX’s Solution to Scale Ethereum with Stateless Layer

     INTMAX has launched Plasma Next on the mainnet α, a groundbreaking Layer 2 zkRollup, revealed by co-founder Leona Hioki at ETH Denver. This innovation offers scalability with constant costs per block, merging Plasma’s scalability goals with zkRollups’ security.


    Nuam selects Vermiculus for clearing system in Chile, Colombia, and Peru

    “We are proud to deliver a system that plays an integral role in the core of this historical merger, empowering one of Latin America’s most crucial markets with VeriClear’s state-of-the-art technology, together with our deep market expertise.”

    Retail FX

    Moomoo launches super app in Malaysia

    “As an investment platform connecting 21 million retail investors globally, we envision collaborating with exchanges, regulatory bodies, and partners in the visible future to become the gateway, connecting Malaysia’s investment products to global capital and investors.”

    Executive Moves

    FXPA elects Joe Hoffman as new Chair in its 10th anniversary

    “The opportunity to serve as Chair of the FXPA is truly an honor, and I am committed to upholding the exceptional work of a FXPA. Given the recent market fluctuations due to global tensions, inflationary pressures, shifts in monetary policy, as well as the outcome of the US election and the risk of recession, brings the potential for more FX volatility in 2024. I am dedicated to expanding the FXPA’s membership and I’m excited about collaborating with all members to echo the unified voice of the FX market.”

    Market News

    Eurozone Fights Stagnation Whilst Stock Indices Rally

    European stock markets are defying economic gloom as they continue to soar to all-time highs, showcasing resilience amidst broader economic challenges.


    Lisk Partners with Indonesia’s Communications Ministry to Boost Web3 Startup Ecosystem

    Discover the strategic partnership between Lisk and the Indonesian Ministry of Communications and Informatics, aimed at propelling local Web3 startups to new heights through comprehensive support and education.

    Executive Moves

    Admirals appoints founder Alexander Tsikhilov as CEO

    “Striking the right balance between sourcing new talent and developing and harnessing the strength and capabilities of our current workforce, is key to achieving our vision.”