Exberry appoints Ulf Axman as Chief Commercial Officer
“I am thrilled to be part of Exberry’s success story from the beginning. With Exberry’s leading tech solutions and cloud capabilities, alongside its traditional offering, I believe we can truly disrupt the markets.”

Exberry has announced the appointment of Ulf Axman as Chief Commercial Officer of the exchange technology provider.
Ulf Axman brings a wealth of knowledge and expertise to Exberry, having spent considerable time in the financial industry. His deep understanding of the sector, coupled with Exberry’s innovative capabilities, is expected to drive progress to the firm’s ambitious expansion plans.
Ulf Axman joins Exberry from LSEG
He spent t
Axman joins Exberry after four years at LSEG, seven years at Cinnober, two years at Chi-X, a brief stint at NYSE Euronext, two years at Nasdaq, three years at ComputerShare, and one year at EFA, among other jobs.
Ulf Axman, CCO of Exberry, commented: “I am thrilled to be part of Exberry’s success story from the beginning. With Exberry’s leading tech solutions and cloud capabilities, alongside its traditional offering, I believe we can truly disrupt the markets.”
Guy Melamed, Co-Founder and CEO of Exberry, highlighted Axman’s extensive industry experience and network, emphasizing that his involvement will play a pivotal role in driving Exberry’s mission to transform the technological landscape of capital markets. This includes introducing innovative solutions to the market that can reshape the industry’s future.
As the company continues to evolve and expand, Axman’s expertise is set to play a crucial role in shaping its future endeavors and cementing its position as an industry leader.
Exberry is putting exchanges on the cloud
Exberry is a cloud-native provider of exchange and trading technology for secondary markets. The firm provides a SaaS platform that allows clients to launch any type of instrument, cloud-native, asset-agnostic, in an unmatched time-to-market, while under a “pay as you go” model. The Exchange-in-a-Box solution is built for stock exchanges, digital securities, and marketplaces.
FinanceFeeds spoke with Exberry’s Guy Melamed at the recent FIA Boca 2023. Scalability (both up and down, to existing as well as new markets), cost-effectiveness (savings of 40-60% of the total cost of ownership), enhanced server security, and a faster time-to-market are some of the key advantages of moving to the cloud with Exberry, Guy Melamed stated.
“From a performance point of view, we support High-Frequency Trading (HFT); more stable and faster than on-premises solutions”, he continued, as he also noted that the firm has top-notch security people taking care of that department, following strict guidelines that make it safer than an on-premises security environment.
Amazon Web Services (AWS) also plays a critical role here. Exberry has been given full certification by AWS and has an ongoing partnership with the on-demand cloud solutions giant in order to address any issue with clients with maximum comfort for everyone. The partnership with AWS provides an extra layer of security, credibility, and customer support to the whole Exberry operation.
“Our tech, stability, and performance, were tested and vetted by AWS. It helps clients feel more comfortable and understand that we are a reliable partner to manage the tech and exchanges”, he said as he explained that they exchange feedback with AWS and redirect customer tickets to them.