Exness announces new Senior Market Strategist for MENA region
Exness, a large FX broking, and investment platform have announced the appointment of Wael Makarem as the Senior Market Strategist for the MENA region in what is seen as a move to improve engagement with the traders in this region.
The broker has been seeing increasing trade volumes and a strong growth in the user base over the last few months which have been driven by some high volatility in the FX and crypto markets during this period. But at the same time, the FX brokers around the world have started to feel the pinch of increasing competition in the European and Asian markets which has forced them to innovate and also look elsewhere as far as expansion and growth is concerned.
Mohamad Ibrahim, MENA Regional Director at Exness, commented on the new hire: “We are delighted to be welcoming Wael to the Exness team as our new Senior Market Strategist. With his long-standing experience in the forex and CFD industry and his innovative approach to analyzing the financial markets, he will undoubtedly add great value for our traders and partners. In addition to this, he will enhance our brand presence in the MENA region and be an integral part of our global strategy to reach new markets.”
The increasing competition has forced the brokers to look at the MENA, African, and Latin American regions as the next areas of growth which is why brokers like Exness have been looking to improve their presence and have also been looking to market themselves strongly in these regions to attract traders. In our interview with the Exness CEO, Petr Valov had stressed the importance of growing in the MENA region after having spent a lot of time and effort in mainland Asia so far. This push seemingly has been in the works for some time and the appointment of Wael is expected to connect well with their MENA audience.
Commenting on his appointment, Wael also added: “It’s very exciting to have joined a market leader like Exness at this point in my career and I look forward to offering the best of my expertise while representing one of the fastest-growing brokers in the industry. As part of the rapidly expanding Exness team l will support the firm’s strategy to strengthen its presence in the Middle East and support the substantial growth they have already achieved over the past few years. Exness is an extremely customer-centric business and as part of my role I will ensure all traders have the knowledge they need about the financial markets to make the best trading decisions possible.”
Wael has over a decade of experience in the financial services industry and apart from being the market strategist, he is also expected to give daily market analysis with a specific focus on the MENA region.