FBS signs with Leicester City as Principal Partner

Rick Steves

FBS is also the official trading partner of FC Barcelona

FBS has announced a sponsorship deal with Leicester City Football Club following the ceremonial signing of a three-year partnership agreement between FBS’ CEO Yulia Ivanova and Leicester City’s CEO Susan Whelan.

The strength of Leicester City’s story will be harnessed to showcase the power of the FBS brand within the retail trading space. Leicester City Football Club has won the FA Cup and Community Shield in 2021 and FBS won the Best Mobile Trading Platform Europe 2021 at the Global Banking & Finance Awards.

Yulia Ivanova, FBS Chief Executive Officer, said: “We are delighted and very proud to become a principal partner of Leicester City Football Club. Leicester City is a very talented and ambitious team, as we are.

“So together, we are excited for a very successful partnership. We believe that Leicester City will continue to excel on-and-off the pitch and to make their fans proud and FBS clients, as usual, will continue to get the best service, comfortable, and up-to-date trading solutions. We want to empower people to fulfill their dreams and enjoy their lives because FBS is always by your side.”

Susan Whelan, Leicester City Chief Executive Officer, commented: “This three-year partnership is a marvelous new chapter in Leicester City’s history. We’re proud to collaborate with such an ambitious and fast-developing top trading company as FBS. Together, we have an opportunity to engage and inspire our fans and our communities – both locally and on a global scale. We’re looking forward to exciting times ahead together.”

The principal partnership deal with Leicester was first made public in May. The financial terms of the agreement were not made public, but Leicester described it as a ‘record’ partnership.

The prior 2020/2021 season had King Power as the official sponsor in a deal worth more than UK£12 million (US$16.9 million) per season.

FBS joins German sportswear brand Adidas, beer brand Chang, logistics company DHL and betting operator Parimatch in the Foxes’ sponsorship roster. FBS is also the official trading partner of FC Barcelona.

The retail brokerage firm has recently launched a new Crypto trading account that boasts more than 100 instruments. The international broker is present in over 150 countries and serves more than 17 000 000 clients.

FBS offers swap-free and VPS services, cashback up to $15 per lot, and more features that have been successfully attracting retail traders.

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