Finalto onboards ex-Coinbase exec Ivan Wong as head of sales

abdelaziz Fathi

Trading software and liquidity services provider Finalto has appointed Ivan Wong as head of sales, based in Singapore, according to information made public on his Linkedin profile.

Ivan Wong joins Finalto Asia as Head of Sales Singapore

Wong steps into his new role after garnering a lengthy career in the institutional space with a greater focus on the APAC region. He brings extensive institutional experience in both foreign exchange and digital assets to his new role.

He served most recently as managing director and APAC head of sales and distribution at FX electronic communications network (ECN) Spotex.

Prior to joining Spotex, Wong spent one year as the head of APAC account management at US-based crypto exchange Coinbase. While there, he managed cross-selling and upselling campaigns across Coinbase’s suite of products and handled client servicing, onboarding, and marketing.

Before that, Wong held the position of Head of Greater China for BidFX, a company owned by SGX. In that role, he led a team of sales and account managers and was responsible for business development and client retention in the Greater China region.

Alex MacKinnon, Regional CEO of Finalto Asia, shared his enthusiasm for the new appointment, stating, “I am thrilled to announce the newest addition to our team at Finalto Asia Pte Ltd. Ivan Wong, who has joined us as Head of Sales Asia. Ivan brings a wealth of experience and expertise in the financial industry, particularly in the Asia-Pacific region. With his strategic vision and a proven track record of driving sales growth, he is well-poised to lead our sales efforts in Asia and help us further our commitment to providing top-tier financial solutions to our clients. At Finalto, we believe in fostering a culture of innovation, excellence, and client-centricity, and we are confident that Ivan’s leadership will play a crucial role in advancing these values.”

Ivan Wong’s career in the financial services industry has included several notable roles. He embarked on his professional journey at Barclays Capital and later transitioned to OANDA Asia Pacific, where he took on the role of Product Specialist. His career path also led him to Integral Development Corporation, where he held the position of vice president of sales. Additionally, he gained experience at ICAP, where he served as the EBS North Asia Sales representative.

Mr. Wong also shared his insights on his new role: “I am excited to announce that I have joined the Finalto Singapore team in their efforts to build out an effective business presence in APAC. It is not just about conquering new markets, but also about unleashing the untapped potential of this vibrant region. I’m excited to be a part of Finalto’s journey towards endless possibilities and growth.”

Between March 2016 and March 2020, Wong worked as a sales professional at Deutsche Borse Group’s Gain GTX and 360T.

In his capacity as head of sales at Finalto, Wong will be tasked with the planning, development, and execution of the group’s strategy. His appointment is part of the company’s plan to expand their sales capabilities, so they apparently wanted to hire someone with a very solid history in acquisition sales with a specific focus on agency e-FX execution.

Despite a backdrop of global crises and uncertainty, Finalto Asia is going from strength to strength with a unique product suite and focus on local requirements. With the expansion of its technology team from Copenhagen to Singapore, the company will do more to expand its footprint in the region.

Product offerings are central to delivering for clients and Finalto is working to create the right kind of offering that caters specifically to Asian clients. Since it opened the Finalto office in 2019, the company has been building its presence in the region to provide the best service to clients.

Asia remains a key growth region for Finalto Group, and the company understands that a one-size-fits-all approach won’t work in the region as the markets are highly differentiated. As such, the company is expanding its team in Finalto Asia and Finalto Australia, which will strengthen its support for clients from Sydney through to Tokyo, as well as Singapore and London.

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