Firstrade finally goes live with fractional shares

Rick Steves

“It’s a testament to our dedication to breaking down barriers in the investment world, making it easier and more affordable for individuals to participate in the financial markets.”

Firstrade has finally gone live with its Fractional Share Trading service. Initially planned for launch in January, this innovative offering allows investors to trade fractional shares of over 4,000 stocks and ETFs, starting with as little as $5 per stock or ETF.

With fractional shares, the pioneer in commission-free online trading wants to further democratize access to the stock market, enabling broader investment in high-priced stocks with minimal capital.

“Breaking down barriers in the investment world”

Don Montanaro, President of Firstrade, said: “The launch of Fractional Share Trading is more than just an expansion of our services. It’s a testament to our dedication to breaking down barriers in the investment world, making it easier and more affordable for individuals to participate in the financial markets.”

The service boasts features like flexible trading options for US stocks and ETFs, allowing clients to tailor their investment strategies with amounts starting from $5, and the opportunity to diversify portfolios by trading fractional shares of a wide selection of US stocks and ETFs.

Additionally, it includes the option for dividends from fractional shares to be automatically reinvested through the Dividend Reinvestment Plan (DRIP).

Firstrade has integrated the Fractional Share Trading feature across its web and mobile platforms, ensuring a user-friendly experience for its clients. For more information, interested individuals are encouraged to visit Firstrade’s website.

Established in 1985, Firstrade is a leading online brokerage offering a wide range of commission-free trading options, including stocks, ETFs, options, and mutual funds, complemented by no-fee IRA retirement services and advanced trading tools.

As a registered member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC), Firstrade continues to champion cost-effective financial solutions and exceptional service for its clients. For additional details, visit Firstrade’s official website.

Firstrade integrated with Trading Central

Earlier this year, Firstrade partnered with Trading Central to connect its brokerage clients with a powerful suite of analytics tools for better trade decisions.

Trading Central has been supporting investment decisions through the world’s most admired brokerage and wealth tech brands since 1999. As a one-stop shop for quality financial research, the firm offers a diverse analytical scope, a unique fusion of AI and analyst expertise, and 24H multi-asset global coverage all rolled into beautiful user interfaces.

Nearing its 40th anniversary, Firstrade keeps on upgrading its offering to investors, with the latest integration incorporating Trading Central’s solutions including:

  • Technical Insight uses best practices of Technical Analysis to identify trends, patterns, and historical price changes. Clients can gain valuable insights swiftly by examining each stock’s performance in just a brief moment.
  • Market & News (Market Buzz) enhances news interaction, utilizing AI to amalgamate updates from diverse sources and applying advanced sentiment analysis, providing traders with a comprehensive and interactive news experience, delivering in-depth market sentiment insights through Sentiment Scores, Signals, and Confidence Indexes, facilitating more informed and strategic investment decisions.
  • Strategy Builder empowers investors to conduct research, define criteria, and apply filters to identify strategies that are well-suited for selecting investments. Now, Firstrade investors can filter through a universe of stocks using over 65 different factors, including fundamental, technical, and quantitative criteria.
  • Calendar (Economic Insight) offers investors a streamlined view of important economic events, presented through simple charts and a personalized calendar. This enables investors to monitor, anticipate, and act on market movements efficiently.

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