How does Forex CRM work?

FinanceFeeds Editorial Team

The Forex market is moving to new highs, while the overall audience of traders allegedly exceeds 300 million. Brokerage companies understand it’s high time to capitalize on the fast-growing interest. Meanwhile, the competition is too fierce. A high-class CRM system may serve as a trigger for overcoming your FX brokerage competitors.

The market of “Forex accessories” undergoes rapid development as well, and a Forex CRM solution plays one of the crucial roles there. Today’s systems are functional and business-changing complexes that unite a set of components (trader’s rooms, client’s portals, back offices). This is why a brokerage company gets an all-in-one solution to open new horizons.

The integration process of Forex CRMs

While looking for an answer for how to run a Forex business, brokers need to understand that a reliable CRM system is powerful enough to enable your company to make the jumpstart in the market.

What are the steps mandatory for software integration?

  1. Compare offers and understand which provider is the most reliable.
  2. Send an application if you are interested in a certain solution.
  3. Test a demo version of a solution to ensure that a system matches your expectations.
  4. Purchase the White Label solution to cut your expenses, access a wide network of advanced features, and get an opportunity to apply for technical support 24/7.

A reliable Forex CRM provider offers a turnkey solution – qualified specialists provide clients with the fullest pack of settings, integrating CRMs with other components of your brokerage business. High-level systems are compatible with the vast majority of trading platforms.

Customization and branding

White Label solutions cut your expenses, but a company’s reputation is of much importance in the Forex market. Top-rated providers empower brokers to get the customized dashboard, activate mandatory widgets, and receive intuitive designs adjusted to traders’ needs.

External services

Brokers are able to extend their functionality. B2Core, a next-level CRM solution for financial markets, supports a wide list of external services to be integrated. Connect your company to the Sum-Sub KYC provider to automate the verification process. Integrate some extra ticket systems and security solutions, more than 80 payment providers, and other services to make your company without rivals.

How does Forex CRM software work: core principles

Why are CRM systems understood as components that boost Forex brokerage businesses? Such solutions impact a wide range of inner and outer processes, increasing their efficiency.

  1. Access diverse reports and statistics in one click.

High-class analytics lets business owners identify key problems and find out some ways to solve them; meanwhile, a reliable CRM system replaces analytics, opening access to extended reports and statistics at any time you need.

  1. Set up access levels in correspondence with your employee’s posts.

Combine efficiency with security to make your brokerage company work as one mechanism. CRMs empower brokers to outline some access levels distributed to different specialists. As such, accidental mistakes will not be fatal for your business.

  1. Build up your referral programs.

Successful brokerage companies always introduce referral programs to partner with IBs (introducing brokers). Expand your client base drastically. Meanwhile, referral programs consist of different levels, and it becomes easy to get lost among invoices, payments, and other duties. Thanks to a high-level CRM system, business owners shouldn’t worry about their partnerships. The software keeps all the invoices, rewards, and payments under control. B2Core enables brokerage companies to use referral programs of up to 30 levels.

  1. Revise your staff.

That is a widespread myth that the more qualified specialists you’ve hired, the more successful your brokerage company is. Old-fashioned business owners have still been following this principle. A CRM system automates most of the inner processes, while external services integrated into your business make the automation even more extended. As such, why should you keep specialists you don’t need?

When a broker decides not to integrate a Forex CRM system, wishing to cut expenses, he (she) crosses the wrong road. Reliable, functional, and innovative systems boost your business development and optimize your spending policy. For instance, B2Core is the solution that sounds perfect for both brokerage businesses and exchanges. With advanced features and tens of external integrations, such software is going to revolutionize your business.

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