Fujitsu enhances its AI “Wide Learning” technology

Maria Nikolova

Fujitsu uses new technique to deliver optimized action plans in various fields, ranging from healthcare to finance.

Fujitsu Laboratories Limited, a subsidiary of Japanese tech giant Fujitsu Ltd (TYO:6702), has announced the expansion of the capabilities of its “Wide Learning” technology via an innovative artificial intelligence (AI) tool. The aim is to automatically deliver optimized action plans for users in a various fields, including marketing, manufacturing, healthcare, and finance.

Fujitsu explains that, in the field of marketing, AI has been used to analyze and predict customers behaviour and buying patterns. While the use of AI to forecast behavior offers marketers an important way to better understand their customer base, determining actions that encourage purchases remains a challenge. To address this gap, Fujitsu has expanded its Wide Learning technology, initially developed in September 2018, introducing a new technique that can determine actions which yield a high percentage of purchasers with the minimum number of actions. The new technique is expected to streamline marketing operations by identifying important customers while simultaneously determining optimal marketing strategies automatically.

In addition to marketing, Fujitsu will also promote this technology in other areas including the automatic control of machines to reduce product defects, automatically setting credit limits to prevent default, and making recommendations for exercise and diet to help users maintain their health.

By March 2020, this technology is set to be used to automatically determine the best way to deliver information on products and services to customers, as well as to provide information on events hosted by Fujitsu. In fiscal 2020, Fujitsu also aims to use the technology in its “FUJITSU Intelligent Data Service AD Drive Operational Marketing Service” which delivers advertisements over the Internet. Aside from marketing, Fujitsu will analyze the relationship between business segments and actions in fields including manufacturing, finance, healthcare, and more in order to improve operations through optimizing action plans.

Fujitsu has added this technique into its Wide Learning offering and is currently integrating it into various Fujitsu products and services with the aim of providing it as a Zinrai solution by fiscal 2020.

Read this next

Digital Assets

US court greenlights IRS to track down crypto investors

A federal court has authorized the US Internal Revenue Service (IRS) to issue a so-called John Doe summons for taxpayers who may have failed to report and pay taxes on cryptocurrency transactions. 

Executive Moves

GCEX hires American Express’ veteran Marilu Revelli as marketing director

GCEX, a digital asset and FX technology platform for institutional and professional clients, has appointed Marilu Revelli to the role of Marketing Director.

Crypto Insider

Gate.io lists DeFiChain’s DFI token amid growing popularity

Bitcoin-based DeFi platform DeFiChain announced the listing of its native DFI token on Gate.io, one of the world’s leading cryptocurrency exchanges.

Digital Assets

Binance in discussions with Japan regulators to relaunch operations

Binance, the world’s largest crypto exchange by traded volume, is reportedly seeking a license to operate in Japan after its exit from the country four years ago.

Digital Assets

OKX Chain integrates .crypto domains to simplify wallet transactions

Unstoppable Domains, a company building Blockchain domain names, has entered a partnership with EVM and IBC compatible chain OKC (OKX Chain). This collaboration will grant OKC’s users the ability to simplify deposits and withdrawals within the regulated fiat-focused crypto-asset exchange.

Retail FX, Technology

MetaTrader’s iOS issue opens brokers’ eyes to other trading platforms

In a surprising (or-not-so-surprising) move, Apple has removed MetaTrader 4 and MetaTrader 5 from its App Store in a huge blow for the leading FX trading platform provider.

Retail FX

Pepperstone adds Capitalise.ai analytics and automated trading tools free of charge

“We look forward to bringing significant value to Pepperstone traders and making a real, positive impact in their daily trading habits. We are excited to welcome them on board.”

Retail FX

FP Markets wins Best Global Value Broker for 4th consecutive year at the 2022 Global Forex Awards

“We greatly appreciate the continued international recognition as at FP Markets we pride ourselves on these attributes and these prestigious awards are testament to the hard work from our global team to always provide our clients with the ultimate trading experience.”

Inside View

How to Engage Your Customer at Every Stage of Their Journey

As many as 89% of successful businesses say that providing assistive customer experiences is critical to their growth. That’s because a mere 5% increase in customer retention can boost profits by 25% to 95%.

<