Fujitsu enhances its AI “Wide Learning” technology

Maria Nikolova

Fujitsu uses new technique to deliver optimized action plans in various fields, ranging from healthcare to finance.

Fujitsu Laboratories Limited, a subsidiary of Japanese tech giant Fujitsu Ltd (TYO:6702), has announced the expansion of the capabilities of its “Wide Learning” technology via an innovative artificial intelligence (AI) tool. The aim is to automatically deliver optimized action plans for users in a various fields, including marketing, manufacturing, healthcare, and finance.

Fujitsu explains that, in the field of marketing, AI has been used to analyze and predict customers behaviour and buying patterns. While the use of AI to forecast behavior offers marketers an important way to better understand their customer base, determining actions that encourage purchases remains a challenge. To address this gap, Fujitsu has expanded its Wide Learning technology, initially developed in September 2018, introducing a new technique that can determine actions which yield a high percentage of purchasers with the minimum number of actions. The new technique is expected to streamline marketing operations by identifying important customers while simultaneously determining optimal marketing strategies automatically.

In addition to marketing, Fujitsu will also promote this technology in other areas including the automatic control of machines to reduce product defects, automatically setting credit limits to prevent default, and making recommendations for exercise and diet to help users maintain their health.

By March 2020, this technology is set to be used to automatically determine the best way to deliver information on products and services to customers, as well as to provide information on events hosted by Fujitsu. In fiscal 2020, Fujitsu also aims to use the technology in its “FUJITSU Intelligent Data Service AD Drive Operational Marketing Service” which delivers advertisements over the Internet. Aside from marketing, Fujitsu will analyze the relationship between business segments and actions in fields including manufacturing, finance, healthcare, and more in order to improve operations through optimizing action plans.

Fujitsu has added this technique into its Wide Learning offering and is currently integrating it into various Fujitsu products and services with the aim of providing it as a Zinrai solution by fiscal 2020.

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