iFX EXPO Dubai: CEO of GetID Dmitri Laush –  Solving the Online KYC and Onboarding challenges

Rick Steves

FinanceFeeds went to the United Arab Emirates last week to meet the trading industry leaders for the first time since the pandemic at the iFX EXPO Dubai. Being face-to-face again was a memorable experience that attendees will carry with them for years

Among the leading event-goers was the GetID team representing the all-in-one identity verification service. 

FinanceFeeds Editor-In-Chief Nikolai Isayev spoke to Dmitri Laush, co-founder and CEO at GetID, to learn more about the service that streamlines the customer onboarding process and helps to prevent fraud in a time of great regulatory pressure over AML and KYC procedures. 

Verification flow builder, GetID’s newest product feature, allows clients to set up a personalized onboarding process by themselves. Flexibility is the name of the game here as every jurisdiction has its own set of rules and every market has its own particularities. 

“The future is a no-code solution”, Mr. Laush stated, as he pointed to a lot of new features in the GetID software. Besides ID document verification, the service provides face matching, liveness detection, AML screening (PEPs and Sanctions Lists), age verification, and proof of address checks.

Every region has its different legal procedures, so clients ask for a different set of features.  GetID is flexible to all demands as the firm aims to lead the market in the Identity Verification technology business. 

The firm’s legal partners also source clients for them. “For example, we have 20 clients in one jurisdiction where most of them use the same legal firm, partner of ours.”

GetID uses AI to make onboarding much easier and faster. “Our Verification flow builder allows clients to sync very fast and use the technical features, as well as changing colours, brand names, and more”, said the firm’s CEO. 

“The integration for these types of products is quick. Clients don’t need technical expertise and can get it done in a few hours. The main product can be integrated in no time”. 

GetID was at the iFX EXPO Dubai as Identity Verification poses a great challenge for the trading industry, but the firm is happily expanding in many other industries: “We see huge potential for crypto projects, marketplaces, payments companies,”, he said. 

The company will be soon rolling out a full video identity verification feature as regulators are increasingly requiring video for ID checks in order to prevent fraud. This feature is currently in a beta version being tested on a closed group of clients.

GetID’s identity verification and KYC solution targets brokerages, investment funds, crowdfunding, and investment marketplaces. 

The swiftness of the onboarding process has become a deal-breaker for many traders who look for a broker to trade with. GetID helps companies to increase the conversion rates by improving the customer experience during the onboarding.

First impressions never have a second chance. 

Read this next

Industry News

Roman Banoczay pays a CFTC penalty to settle market-manipulation case

The Commodity Futures Trading Commission (CFTC) today settled spoofing charges against a Slovakian trader and his company.

Digital Assets

Huobi sets exact dates to terminate all activities in Mainland China

Huobi, the world’s sixth-largest crypto exchange by trading volume, said it will terminate all its services for mainland investors by the end of the year.

Retail FX

Axi’s UK business double revenue to £10.8 million

Axi’s FCA-regulated entity reported has reported its financials for the fiscal year ending June 30, 2021. The report showed impressive metrics after seeing revenues and customer activity double even as the pandemic trading boom fizzled out.

Retail FX

Capital.com taps KRM22 for market surveillance

“As a fast-growing investment and trading platform, ensuring the integrity of our business and the security of our clients are of utmost importance”.

Digital Assets

Binance acquires stake in HGX as it seeks to clear regulatory hurdles

Binance, the embattled crypto exchange which continues to do good business around the world, has announced that it has acquired 18% in the Singapore-based private securities exchange, Hg Exchange (HGX).

Digital Assets

Ripple inspires Australia’s upcoming crypto regulation

The final report was submitted to legislators on October 20 and highlighted Ripple’s proposals, from a principles-based regulation and a digital asset taxonomy consistent with the best practices found in the UK and Singapore.

Digital Assets

CoinDesk Indices hires new Head of Index Research and Head of Marketing

CoinDesk Indices, a part of CoinDesk that is involved in the pricing of bitcoin, ether, and other cryptos and which has established a standard in pricing, has named Kelly Ye as the Head of Index Research and Kim Greenberg as the Head of Marketing.

Institutional FX

Marex obtains ASIC license for OTC derivatives products in Australia

Marex Australia will then expand its product set to include futures execution, clearing services and broader OTC offerings.

Digital Assets

Visa launches Crypto Advisory Practice as awareness goes universal

The payments firm states that a crypto offering can help financial institutions eager to attract or retain customers and its global network of consultants and product experts have deep expertise to help them move forward.