iFX EXPO Dubai: CEO of GetID Dmitri Laush –  Solving the Online KYC and Onboarding challenges

Rick Steves

FinanceFeeds went to the United Arab Emirates last week to meet the trading industry leaders for the first time since the pandemic at the iFX EXPO Dubai. Being face-to-face again was a memorable experience that attendees will carry with them for years

Among the leading event-goers was the GetID team representing the all-in-one identity verification service. 

FinanceFeeds Editor-In-Chief Nikolai Isayev spoke to Dmitri Laush, co-founder and CEO at GetID, to learn more about the service that streamlines the customer onboarding process and helps to prevent fraud in a time of great regulatory pressure over AML and KYC procedures. 

Verification flow builder, GetID’s newest product feature, allows clients to set up a personalized onboarding process by themselves. Flexibility is the name of the game here as every jurisdiction has its own set of rules and every market has its own particularities. 

“The future is a no-code solution”, Mr. Laush stated, as he pointed to a lot of new features in the GetID software. Besides ID document verification, the service provides face matching, liveness detection, AML screening (PEPs and Sanctions Lists), age verification, and proof of address checks.

Every region has its different legal procedures, so clients ask for a different set of features.  GetID is flexible to all demands as the firm aims to lead the market in the Identity Verification technology business. 

The firm’s legal partners also source clients for them. “For example, we have 20 clients in one jurisdiction where most of them use the same legal firm, partner of ours.”

GetID uses AI to make onboarding much easier and faster. “Our Verification flow builder allows clients to sync very fast and use the technical features, as well as changing colours, brand names, and more”, said the firm’s CEO. 

“The integration for these types of products is quick. Clients don’t need technical expertise and can get it done in a few hours. The main product can be integrated in no time”. 

GetID was at the iFX EXPO Dubai as Identity Verification poses a great challenge for the trading industry, but the firm is happily expanding in many other industries: “We see huge potential for crypto projects, marketplaces, payments companies,”, he said. 

The company will be soon rolling out a full video identity verification feature as regulators are increasingly requiring video for ID checks in order to prevent fraud. This feature is currently in a beta version being tested on a closed group of clients.

GetID’s identity verification and KYC solution targets brokerages, investment funds, crowdfunding, and investment marketplaces. 

The swiftness of the onboarding process has become a deal-breaker for many traders who look for a broker to trade with. GetID helps companies to increase the conversion rates by improving the customer experience during the onboarding.

First impressions never have a second chance. 

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