IntraFi taps Broadridge to offer loans to costumers of brokers, advisors, and RIAs

Rick Steves

“Broadridge’s partnership with IntraFi expands the availability of securities-based lending to previously underserved parts of the market — community and regional banks, independent broker-dealers, and unaffiliated advisors and RIAs.”

Broadridge Financial Solutions, Inc. has partnered with IntraFi to offer a streamlined securities-based lending service for banks, brokerage firms, and wealth management firms.

The team-up addresses increased demand for wealth lending generally and securities-based lending (SBL) specifically.

IntraFi will offer Broadridge’s lending technology to its members to help support and grow their securities-based lending businesses.

IntraFi members will also be able to offer loans to customers of independent brokerage firms, financial advisors, and registered investment advisors (RIAs) through the Broadridge Wealth Lending Network.

More capital to bear in the securities-based lending business

Mike Alexander, President of Wealth Management, Broadridge, said: “Broadridge’s partnership with IntraFi expands the availability of securities-based lending to previously underserved parts of the market — community and regional banks, independent broker-dealers, and unaffiliated advisors and RIAs. This innovative joint solution for banks brings more capital to bear in the securities-based lending business and increases the potential to expand access to streamlined liquidity options through the Broadridge Wealth Lending Network. We’re continuously focused on building value-added services that exceed the needs of lenders, advisors, and their clients, and this partnership is a prime example.”

Mark Jacobsen, Cofounder and CEO of IntraFi, commented: “We’re pleased that we can offer access to Broadridge’s products to thousands of banks and other financial institutions in our network. This partnership is a natural extension of our flexible balance sheet management service.”

Broadridge’s Wealth Lending Network connects wealth managers to banks and other financial institutions, better enabling these managers to provide SBL services to their clients.

SBL solutions are featured on the Broadridge Wealth Platform – an open, component-based ecosystem that redefines wealth management technology. With a flexible, scalable platform powered by an aggregated data layer, it is designed to help firms drive innovation, perform more effectively at scale and deliver a digital, modernized client and advisor experience.

IntraFi is a large banking network formed in 2002 to better connect banks, brokerage firms, RIAs, and their customers.

Broadridge appointed Martin Koopman as Chief Product Officer

Broadridge has recently appointed Martin Koopman as Chief Product Officer to lead the Product Management team working across all business units to drive the delivery of its SaaS and other service offerings.

Reporting directly to chief executive Tim Gokey, Martin Koopman will be in charge of Broadridge’s enterprise product vision and strategy, building enterprise-wide platforms to benefit Broadridge clients, empowering product management teams, and accelerating innovation in partnership with our technology teams.

Martin joined Broadridge in 2014 as Head of Strategy for Broadridge’s Investor Communication Services business. In 2017, he was named President, Bank Broker-Dealer (BBD), where he helped steer that business through a period of double-digit growth and innovation.

Martin oversaw the successful launch of 70+ product initiatives, including the Shareholder Rights Directive solution in Europe with 300+ new clients; retail shareholder tools, including the ProxyVote app, proxyvote.com and external APIs.

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