Israeli broker Phoenix taps Broadridge’s OMS to attract international institutional players

Rick Steves

“With advanced trading tools and reliable technology, Broadridge’s fully hosted OMS will enable Phoenix to deepen its already distinctive institutional value proposition. Israel is an important market for Broadridge in EMEA, and we are looking forward to a long-lasting relationship with Phoenix.”

Phoenix Investment House, part of Phoenix Holdings, is leveraging Broadridge’s Order Management System (OMS) to expand its international institutional trading, particularly on the Tel Aviv Stock Exchange (TASE).

This move symbolizes Phoenix’s commitment to innovation and client service in Israeli capital markets. Broadridge’s solution will improve the toolkit available to international clients for accessing TASE, enhancing the institutional value proposition offered by Phoenix.

Broadridge’s fully hosted OMS connected to 200+ exchanges

Broadridge’s fully hosted OMS is designed to provide advanced trading tools and reliable technology. It supports both high- and low-touch workflows and integrates seamlessly across the trade lifecycle. Connected to over 200 exchanges and serving a wide range of firms, Broadridge’s OMS is a global solution encompassing multi-asset class capabilities.

The current focus on operational resilience and macroeconomic trends is driving firms to seek solutions that offer rich functionality while reducing ownership costs. Broadridge’s OMS fits this need, providing a comprehensive tool for compliance and a range of trading operations.

Israel represents an important market for Broadridge in the EMEA region. The company is looking forward to a long-lasting relationship with Phoenix, which is expected to enhance the trading experience and market access for Phoenix’s clients.

“Greater international access to Israeli capital market”

Elad Burshtein, CEO of Phoenix’s Brokerage and Portfolio Management platform, commented: “We are proud to offer direct market access to the Tel Aviv Stock Exchange to our clients, fully managed and hosted by Broadridge in the London Data Center environment. Broadridge’s solution significantly improves the toolkit available to international clients wishing to access the TASE. This strategic partnership is a sign of our commitment to innovation, client service and strategic value creation within Israeli capital markets. This initiative will facilitate greater access for international institutions to the Israeli capital market.”

Ofir Gefen, Managing Director EMEA and APAC, Broadridge Trading and Connectivity Solutions, said: “With advanced trading tools and reliable technology, Broadridge’s fully hosted OMS will enable Phoenix to deepen its already distinctive institutional value proposition. Israel is an important market for Broadridge in EMEA, and we are looking forward to a long-lasting relationship with Phoenix.”

Broadridge is full speed on AI

Broadridge recently launched DistributionAI and the Global Demand Model, AI-driven tools designed to assist asset managers in analyzing global asset management market intelligence and predicting product demand. These tools are a testament to Broadridge’s capability in integrating AI into financial solutions, offering efficient, data-driven insights for strategic decisions.

A recent FinanceFeeds interview with Broadridge’s Head of AI at FIA EXPO 2023 further clarifies the firm’s position on Artificial Intelligence.

Broadridge also partnered with CQG to integrate their respective Execution Management System (EMS) and OMS. This collaboration offers an out-of-the-box solution combining front-end trading technology with Broadridge’s OMS and NYFIX network. This integration aims to enhance the workflow of institutional customers and provide comprehensive front-, middle-, and back-office technology suite.

Additionally, the fintech firm expanded its partnership with Linedata to automate middle and back-office functions around trade matching. This integration involves Broadridge’s NYFIX Matching solution with Linedata’s Order Management System, enhancing post-trade matching capabilities and providing cost efficiencies for mutual clients.

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