iVest+ upgrades its White Label trading platform with Crypto

Rick Steves

“Our traders are very sophisticated in stocks and options, and they have requested that we provide them with cryptocurrency information in an evolving world.”

iVest+ has added cryptocurrency price and fundamental data to its suite of products, including its retail platform Market Gear. The platform offers access to stocks, options, and crypto information to make investment decisions.

The company caters to brokerages, trading educators, and independent investors by offering stock and options trading platforms that package data and insights into portable technology.

Market Gear is a direct trading product for retail users that was launched as a white label product. Purpose-built by leading educators, for educators, and to empower self-directed traders, iVest+ provides tools that act as an invisible mentor for continuous improvement.


The cryptocurrency modules of the various iVest+ platforms include charting, fundamental information about over 200 coins, what the valuations and volume metrics are, and which cryptocurrency exchanges offer trading in each symbol.

The platform also shows key metrics like where the major trading is happening around the globe and what percentage of trades are large volume trades.

Rance Masheck, Chief Executive Officer of iVest+, said: “Cryptocurrency trading has obviously become part of the mainstream trading vernacular. Just like everything we do when we build a new platform component, we wanted to take a unique approach to how we present information so that customers and students can make more educated decisions about what they are buying and selling. We feel that we have created a solid foundation to that end. Our traders are very sophisticated in stocks and options, and they have requested that we provide them with cryptocurrency information in an evolving world.”

Chris Mercer, Chief Operating Officer of iVest+, commented: “The development that we have done over the last year came from working directly with our educational partners to find out what they wanted the most that other sources weren’t providing. Now that we have completed our data modules for cryptocurrencies, it’s a safe bet that trading through the platform is coming soon, which means full integration with our other popular tools, such as our Trade Journal for tracking results.”

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