“Once you acknowledge the existence of your competitors, check out what they are doing in terms of their digital marketing strategy. Take advantage of what they are doing right to help increase your own website’s visits, leads and conversions” – Adinah Brown, Leverate
It was a small step for man, but a huge leap for mankind when the first flag was planted on the surface of the moon in July of 1969. No manned lunar landing mission had taken place before and the Apollo 11 owned the entirety of the well deserved credit.
Since that historical moment however, five other US flags have been planted on the moon, as well as flags from the former Soviet Union, China, Japan, India and the European Space Agency.
Is a Forex brokerage, even if you operate in a very niche market and do things in a unique way, you shouldn’t be as naive as to think you have no competition. Even if you stand alone in a new arena, it won’t be long before others come “rocketing” in to plant their flags, so acknowledging that you have competition is all part of success.
Once you acknowledge the existence of your competitors, check out what they are doing in terms of their digital marketing strategy. Take advantage of what they are doing right to help increase your own website’s visits, leads and conversions.
How is bringing attention to your competitor’s blog or social media accounts going to help you, you ask?
Well, your target audience is as aware of your competition as ever, they read their blogs and research them before engaging with your company, so by showing your presence on your competitor’s blog and social media posts by leaving helpful comments, you’ll show a sign of strength, improve your SEO ranking and increase traffic to your site.
What are some tips to effectively harness the power of your competitor’s blog and social media posts to increase awareness of your own brand and increase your own blog’s readership? Here are our top 8:
- Add value. If you write a valuable comment that adds to the original post, you create an opportunity to engage with both the author and other readers and prove your knowledge in the field.
- Don’t over-optimize. Using a company name or a fake name like “best FX broker” discredits your opinion. Nobody likes spam and commercial names just look… well, spammy. Chances are, the author won’t even approve your comment.
- Use the opportunity to engage with readers by bouncing comments back and forth. This has been proven to generate qualified leads to your own site.
- Don’t sign with your company website. Instead, mention another valuable piece of content that readers may find interesting, which happens to reside in your company’s blog.
- Never discredit the author. You wouldn’t go to someone’s home and criticize their furniture would you? You are on someone else’s blog and they are allowing you to leave your opinion, so be respectful even if you disagree.
- Speaking of disagreeing with the author, that is a perfectly legitimate way of engaging, but do it in a respectful way that shows you are smart and knowledgeable. Offering a contrasting point of view is a great way to show other readers you are an expert and doing it respectfully shows you are a professional. Two great qualities of an FX broker.
- Stick to the original topic. Don’t leave an off-topic comment that only serves your own agenda. Readers can smell spam from a mile away and most likely your comment will be deleted by the author.
- Be thorough. Writing a “great post” is nice, but it won’t get you far. Make an effort and contribute in a valuable manner.
Commenting positively on your competitor’s blog posts can be an easy and effective way to drive targeted potential customers to your brokerage, so write often and write early. Consider subscribing to your competitor’s blogs and industry related blogs and set yourself a goal of writing high-value comments.