LiquidityBook hires Fintech veteran Jonathan Cross to lead EMEA business

abdelaziz Fathi

LiquidityBook, a provider of FIX and OMS trading solutions for both the buy and sell-side, has added Jonathan Cross to its business team for the EMEA region.

Cross is assuming the role of General Manager, EMEA and is tasked with driving new strategic opportunities across the buy-side spectrum. His responsibilities cover a wide range of business areas, including the promotion of LBX Buy-Side, LiquidityBook’s cloud-based portfolio, order and execution management system. He will be based in the firm’s London office and report directly to CEO Kevin Samuel.

Jonathan lands at LiquidityBook after nearly five years working with Messer Financial Software, where he led the company’s European business line and oversaw sales, implementation projects and professional services.

Prior to that, Cross served as COO at Broadridge Financial Services’ asset management arm, and held the same role at Tradar (now part of SS&C Eze). A veteran of the financial technology sector, he worked earlier in his career as a developer at several prominent financial institutions, including Barclays Capital, J.P. Morgan, Landesbank Berlin, Barings and Hoskyns Group.

LiquidityBook is actively recruiting talents

Commenting on the new hire, CEO Kevin Samuel said: “We are thrilled to add Jon to our leadership team. He brings strong technical knowledge and a deep understanding of trading systems. As we work to achieve continued global expansion for our business, we have prioritized hiring exceptional individuals who have a firm grasp of the needs of our clients and prospects— and Jon is no exception.”

Mr. Cross added: “I am delighted to be joining LiquidityBook at this exciting stage in the firm’s evolution. This team has built a truly formidable global reputation thanks to LiquidityBook’s robust solution set, cutting-edge technology and first-class client service for both the buy and sell sides. The company has achieved significant growth in recent years, and it has been similarly active in developing new products and enhancements across the trade lifecycle. I look forward to driving the continued expansion of the client base and adoption of the entire product range in the EMEA region.”

LiquidityBook has been actively recruiting talents for its business development units as the client base continues to grow. Most recently, the firm added Bryon Cole as Director of Buy-Side Sales and three new sell-side hires being the latest additions to the team.

LiquidityBook’s technology, which can be integrated into existing trading systems, provides‎ the buy- and sell-side with the ability to enhance their client relationships and participation ‎in the global markets, creating new revenue streams and reducing costs. ‎The list of its services covers the full trade lifecycle, including order management, portfolio management, execution management, FIX network connectivity, compliance and pre- and post-trade processing.

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